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Online Shopping

E-commerce giants of the late ’90s and early ’00s like Amazon and eBay changed how the world shopped. Some of those companies have stuck around, but a new generation of commerce platforms is quickly gaining ground. Ultracheap retailers like Temu, Shein, and AliExpress are winning over customers, luring them in with bargain bin prices on products shipped directly from manufacturers in China. Shopping has also become a core part of business for social media companies — your TikTok feed is both a stream of videos and an endless shelf of products for sale. The Verge’s online shopping section covers how and what we buy and the forces driving this sprawling and opaque market.

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Mia Sato
More K-beauty is coming to stores near you.

Sephora is partnering with Korean beauty retailers Olive Young to bring more K-beauty products to international consumers in-store and online. In the last decade, K-beauty has had a meteoric rise outside of Korea; the industry has especially thrived in the TikTok social media era, where new products and releases are used to relentlessly drive beauty trends. Now US retailers are in an “arms race” to cash in on the popularity.

I saw the future of retail, and it’s all AI

From window shopping and browsing to reviews and recommendations, retailers and tech companies envision a future filled with artificial intelligence — whether shoppers want it or not.

Mia Sato
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Mia Sato
Is your product on Amazon without you realizing?

Small businesses told Modern Retail they were shocked to find their products for sale on Amazon without their consent as part of a “Buy For Me” feature the retail giant announced in 2025. Some sellers actively choose not to associate with Amazon; others found errors in listings on the platform, or that Amazon was selling out-of-stock items.

It’s part of a larger push by retailers into AI-powered agentic shopping — that’s now causing headaches for humans.

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Richard Lawler
MegaLag digs up more alleged Honey fraud.

After going a year between his first and second videos investigating the PayPal-owned shopping extension, MegaLag didn’t make us wait long for part three.

Here, he says he has evidence of how Honey evaded detection by affiliate networks with “stand-down” rules against referral-fee-stealing behavior, and responses to Honey co-founder Ryan Hudson’s Reddit AMA. PayPal has not responded to requests for comment.

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Richard Lawler
MegaLag has returned a year later with part two of his video series investigating the Honey extension.

Beyond part one’s exposure of affiliate revenue hijacking, MegaLag digs into Honey’s “extortion” by adding limited-use “friends and family” type discounts and lying to the store owners about never removing codes for unaffiliated businesses while trying to sign them up as partners.

Other misdeeds described include marketing Honey’s for-adult-use-only browser extension to kids in partnership with channels like Mr Beast, who encouraged kids to install it everywhere they could, while collecting data on everyone who installed its extension, even if they never signed up. And despite a cease-and-desist from PayPal’s lawyers, this series isn’t over yet.

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Dominic Preston
De minimis, EU style.

Europe wants to tax the flood of cheap packages from Chinese retailers like Shein and Temu, just like Trump did. From next July, a €3 charge will apply per item type to parcels below €150, a temporary fix while the bloc works on removing the exemption altogether.

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Mia Sato
Even 89-year-olds are addicted to Temu.

Nearly a year ago, I wrote that impending tariff policies seemed poised to turn American consumerism upside down. In the months since, many people have said that Donald Trump’s tariffs — and the higher costs passed on to shoppers — could force people to buy less stuff they didn’t need in the first place. But as the Wall Street Journal reports, even sky high tariffs might not be enough to break the habit for good.

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Mia Sato
Timbubu.

Just when you thought you had heard the last of Labubus, Tim Cook gets a custom one. Kasing Lung, the artist responsible for the viral sensation, gifted Cook a doll wearing glasses and holding an iPhone. But is it really a Labubu if you didn’t spend hours trying to buy one?

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Mia Sato
You wouldn’t dupe a sandwich.

Or would you? Smucker’s is accusing Trader Joe’s of ripping off its Uncrustables and creating “copycats” that infringe on the shape of the sandwiches and packaging. Trader Joe’s whole thing is that they make in-house versions of popular products — not just food but also things like skincare. But as I’ve written, the legal status of dupes is more complicated than it might seem.

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Mia Sato
Get ready to pay import taxes.

The de minimis exemption — a previously unknown trade policy that is now all over the news — is officially dead for US consumers starting today. That means all your purchases coming from abroad (not just China!) will be subject to important taxes you previously avoided.

Back in February I explained how all of this works. Some details are slightly different now, but the takeaway is the same: we’re all about to feel the pinch of Donald Trump’s tariff policy.

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Richard Lawler
Amazon’s same-day grocery delivery is now available in more than 1,000 cities.

Walmart Plus, Instacart, and your local grocery store have more competition now that Amazon is delivering perishable groceries in more places, with free delivery for Prime subscribers on orders of $25 or more.

It plans to reach more than 2,300 cities and towns this year, then keep expanding in 2026.

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Mia Sato
What do you do when someone copies you?

If you’re Cassey Ho, AKA Blogilates, you get a few design patents and do some good old public shaming. I chatted with Ho about the world of online dupes for this Tuesday’s Vergecast episode.

In the second half of the show, I visit a textile recycling facility to learn about reusing leftover material from the fashion industry. It’s a fascinating look at the huge impact a small group of people can make.

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Mia Sato
Checking in on Shein prices under Trump’s tariffs.

Reuters tracked a sampling of Shein prices from April to July and — surprise! — items are now more expensive. Prices spiked in April following Shein’s pre-announced price increase and then dipped slightly, Reuters found. Now they’re creeping back up: a $31 order in April would have cost $69 last week.

A-lister antics and Schedule A shenanigans
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On The Vergecast: TV is on the decline, so celebrities are riding the subway and going to chicken shops. Plus, how Chicago became the epicenter of ‘Schedule A’ lawsuits against online storefronts.

Mia Sato
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Mia Sato
You wouldn’t 3D print a Labubu.

Or would you? The weird little toys are a nightmare to buy so we took matters into our own hands.

The frenzied, gamified chase for Labubus

You just can’t win — until you do.

Mia Sato
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Emma Roth
FICO’s new credit scores include data from BNPL loans.

The scoring models, which incorporate loan history from buy now, pay later services, like Klarna, Affirm, and Afterpay, will exist alongside FICO’s standard credit score.

FICO trained the models on over 500,000 BNPL loans from Affirm, and users with five or more loans “typically saw their scores increase or remain stable,” according to the WSJ. However, the publication notes that credit bureaus still have to decide whether to share this information with borrowers and lenders.

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Emma Roth
Amazon and Walmart are reportedly considering getting into stablecoins.

The retail giants are looking into ways they could use or issue stablecoins — a cryptocurrency pegged to the US dollar or another asset, according to a report from The Wall Street Journal. As noted by the WSJ, the move could allow Amazon and Walmart to receive payments faster, while avoiding fees from credit card transactions.

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Mia Sato
The Honey exposé fallout continues.

Six months after the coupon hunting extension Honey was accused of cheating shoppers and influencers, it appears the PayPal-owned tool is still losing users. According to 9to5Google, the number of Chrome extension users continues to drop — at one point 20 million people used the extension. Now, that number is down to 15 million.

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Mia Sato
Big box retailers are hiking prices.

In the midst of Donald Trump’s tariff chaos, prices are rising at retailers like Walmart, Amazon, and Home Depot, according to data provided to The Verge by Bright Data, which tracks prices week over week. As of May 11th, for example, 21.5 percent of the 1.5 million tracked Amazon products had increased in price. Check out an interactive chart here.

A chart showing the % of products from retailers that increased in price week over week. Retailers analyzed include Amazon, Home Depot, and Walmart. The percentage of products that increased in price jumped for all retailers in the data.
Image: Bright Data
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Tina Nguyen
Not even fancy D.C. lobbyists could save Shein from the tariffs.

As Donald Trump eliminates the exemption for shipments valued at $800 or less, Wired published a closer look at how Shein, the Chinese fast-fashion retailer that relied on that exemption to keep their prices dirt-cheap, tried to lobby their way out of it: spending millions of dollars on Washington lobbyists, hiring Trump administration alumni, and even sending their president, Donald Tang, to schmooze with the China hawks at the MAGA think tanks. (It didn’t work.)