Amazon can now buy products from other websites for you

Amazon is testing a new “Buy for Me” button that will let you purchase products from third-party websites without leaving the e-commerce giant’s mobile app. The feature is powered by agentic AI, allowing the company to purchase items on your behalf.

Last month, Amazon rolled out a test that directs you to other brands’ websites for products it doesn’t sell. But now, instead of directing you to the website to fill out your payment details and shipping address, “Buy for Me” is supposed to do all the work for you. The feature runs on Amazon’s Nova AI system, which now includes a new model capable of performing actions within your browser, along with Anthropic’s Claude.

When you tap on an item that supports the feature, you’ll see all the product details directly within the Amazon app. Pressing the “Buy for Me” button will bring up an Amazon checkout page, where you can verify your payment information.

Amazon will then use AI to “securely [provide your] encrypted name, address, and payment details to complete the checkout process on the brand’s website.” The company says it can’t view previous or separate orders from third-party sites. Even though you’ll be able to track your orders directly on Amazon, you’ll have to visit the other brand’s site for customer service and returns. Amazon will let third-party companies opt out of the program.

Amazon spokesperson Lara Hendrickson told The Verge that Amazon doesn’t take a cut of the purchases made through the “Buy for Me” button. “Right now, this is an experiment, and we’re trying to help customers find more products, and once they find the right product, we’re trying to help them make more seamless purchases,” Hendrickson said.

“Buy for Me” is currently available to a “subset” of users in the US on iOS and Android devices. Amazon is also testing it with a limited number of brands and products for now, but it plans to expand it in the future.

Update, April 4th: Added a statement from Amazon.