Apple

Founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple is best known for making some of the world’s most ubiquitous consumer devices, software, and services: the iPhone, iPad, iMac and MacBook computers, Apple TV, Apple Watch, iOS, iCloud, iTunes, Apple Music, Apple Pay, and many more. Led by CEO Tim Cook since 2011, Apple is one of the largest technology companies in the world alongside Microsoft, Google, Amazon, and Facebook.

Apple’s iPhone revenue jumps to $57 billion despite chip shortages

iPhone sales keep going up, and the debut of the MacBook Neo didn’t hurt either.

Emma RothApr 30

Apple TV’s new horror series is scarier because it’s also hilarious

The team behind Widow’s Bay explains why horror and comedy can be such a potent mix.

Andrew WebsterApr 28

Jay PetersApr 30

The Steam Controller and iOS don’t work very well together just yet.

Even though Valve says the Steam Controller is built for “anything running Steam,” out of curiosity, I paired my Steam Controller review unit to my iPhone 16 Pro this afternoon. Most native iOS games I tried didn’t recognize the controller. When they did, there were problems, like not being able to move my Fortnite character at all.

I’ve pinged Valve and Apple to see if this situation might change. As expected, the controller worked with games streamed over the Steam Link app, though!

Update: Noted that the controller is designed for devices running Steam.

A photo of a Steam Controller paired to an iPhone 16 Pro playing Vampire Crawlers.

Fun way to play Vampire Crawlers!

Photo by Jay Peters / The Verge

Emma RothApr 30

Rising memory prices will have an “increasing impact” on Apple’s business.

Apple CEO Tim Cook said during an earnings call that the company expects “significantly higher memory costs” in the upcoming quarter. He added that Apple will “look at a range of options” to address the global shortage.

Emma RothApr 30

Tim Cook and John Ternus comment on Apple’s CEO change during earnings call.

Cook:

This moment for the transition is the right one for a number of reasons. First, our business has been performing extremely well. The first half of this year was very strong, growing double digits year over year. Second, our roadmap is incredible, and most importantly, we have the right leader ready to step into the role. As I have said, there is no one on this planet I trust more to lead Apple into the future than John Ternus.

Ternus:

As Tim mentioned, we have an incredible roadmap ahead, and while you’re not going to get me to talk about the details of that roadmap, suffice it to say this is the most exciting time in my 25 year career at Apple to be building products and services.

Jay PetersApr 30

Seahawks fans: Are we Cooked?

Outgoing Apple CEO Tim Cook and current Meta CEO Mark Zuckerberg are considering bids for the Seattle Seahawks, Front Office Sports reports.

Paul Allen’s estate began the sale process for the NFL team in February after this year’s Super Bowl win. (Go Hawks, that was a great game.)

Seahawks Sale Watch: Zuckerberg, Cook Among Rumored Bidders

[Front Office Sports]

Jay PetersApr 29

Apple might move Visual Intelligence to the camera app with iOS 27.

The feature, launched in 2024, will also get Siri branding, according to Bloomberg’s Mark Gurman. The changes could be part of a big camera-related push from Apple this year, as Gurman reported Tuesday that the Photos app will also be getting more AI photo editing features.

Apple Plans a Siri Camera Mode and Upgraded Visual AI in iOS 27

[Bloomberg]

Andrew LiszewskiApr 28

Bring home Toy Story 5’s evil tablet with Belkin’s new iPad case.

It was inevitable, but Belkin will be the first company with a case turning your tablet into Toy Story 5’s new Lily Pad character. The $49.99 case is made from EVA foam and features both a built-in carrying handle and a folding kickstand. Hopefully it doesn’t come preset to villain mode.

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An iPad inside Belkin’s Toy Story 5 Lily Pad tablet case.

Image: Belkin

Stevie BonifieldApr 28

iOS 27 will bring more AI photo editing features to iPhones this fall.

Apple is adding an “Apple Intelligence Tools” section to the Photos app editor, which will include four AI features: Extend, Enhance, Reframe, and Clean Up, reports Bloomberg’s Mark Gurman.

Clean Up is the only AI editing tool already available in the Photos app, but it fell short of Google’s Magic Editor in our testing after its debut last year.

Andrew WebsterApr 28

“Welcome back, coach.”

We knew Ted Lasso was set to return this summer, and now Apple has released a more specific timeframe: season 4 will start streaming on August 5th. There’s also a new trailer showing that, even though Ted is in charge of a new team, things don’t seem to have changed all that much.

Terrence O'BrienApr 26

The long rumored foldable iPad may never see the light of day.

Apple has supposedly been working on a folding tablet since at least 2023. The rumored release has slipped from 2024, to 2026, to 2028, to 2029, and now, according to Mark Gurman, it might not happen at all. While it was a priority for incoming CEO John Ternus, its future is now in doubt:

Foldable iPad: Apple has been working on a roughly 20-inch foldable iPad. This device has been a Ternus priority but may end up being a wacky experiment that doesn’t see the light of day, according to several people who have worked on it.

The US gets the worst phones

Dominic PrestonApr 25

Jay PetersApr 24

Behind the scenes of Apple’s MacBook Neo introduction video.

Super cool to see how Apple’s videos come together. Here’s the actual introduction video from March, if you want to compare.

AirPods, Touch Bars, and the rest of Tim Cook’s legacy

David PierceApr 24

Andrew WebsterApr 23

Apple TV’s sci-fi run continues.

Over the last few weeks the streamer has provided updates on new seasons of Dark Matter and Silo, and now we have the first proper trailer for Star City, the For All Mankind spinoff that shows things from the Soviet perspective. It starts streaming on May 29th.

Tim Cook’s departure is the start of a new era at Apple

Emma RothApr 23

Honor’s new phones look like iPhones for Android

Dominic PrestonApr 23

Jacob KastrenakesApr 22

Spotted on the Google stage: a giant Apple logo.

Per 9to5Mac, Google Cloud CEO Thomas Kurian was excited to boast about Gemini’s big new customer. The upgraded Siri is still coming “later this year.”

Emma RothApr 22

The latest iOS 26.4.2 update appears to fix the Signal notification bug.

Earlier this month, 404 Media reported that the FBI obtained deleted Signal messages saved inside an iPhone’s notification database. It looks like the iOS 26.4.2 security update addresses this, as Apple says it has fixed an issue where “notifications marked for deletion could be unexpectedly retained on the device.”

About the security content of iOS 26.4.2 and iPadOS 26.4.2

[Apple Support]

Will a new CEO help realize Apple’s smart home potential?

Jennifer Pattison TuohyApr 22

Tim Cook was an innovator — just not the Jobs kind

Cook’s relentless optimization propelled Apple’s fortunes to new heights and an era of predictable profitability.

Allison JohnsonApr 21

Jay PetersApr 21

Tim Cook: “I am healthy. My energy is high, and I plan to be in this new role for a long time.”

Apple’s outgoing CEO and incoming executive chairman addressed employees today about the transition, Bloomberg reports.

John Ternus, who will take over as CEO, also spoke to staff, noting that AI — something that Apple has struggled with, to put it mildly — is “going to create almost unlimited potential.”

Apple’s Cook Says He’s ‘Healthy’; Ternus Promises AI Products

[Bloomberg]

The AirPods are Tim Cook’s most underrated achievement

Cook and incoming CEO John Ternus made a computer company the most important audio company of the 21st century.

John HigginsApr 21

The Mac is in good hands in Apple’s post-Cook era

After promoting Johny Srouji, I expect Apple to continue focusing on what makes its recent Macs so great: the chips.

Antonio G. Di BenedettoApr 21

Wearable health tech might be Tim Cook’s greatest legacy

Cook once said Apple’s greatest contribution to mankind would be ‘about health.’ If true, he’ll get much of the credit.

Victoria SongApr 21

Richard LawlerApr 21

One more thing about Apple’s new CEO.

If you haven’t learned enough about John Ternus, this WSJ profile has a note about his race car hobbies, and a pic from his college yearbook.

Jess WeatherbedApr 21

A fancy twist on FontBook.

Software developer Josh Pucket has released Pica: a macOS app for managing fonts that’s currently optimized for latin script. It’s yet another free tool for the design community (yay!) and it even has a fun launch animation that sends characters cascading down your desktop.

Apple TV has another busy summer of sci-fi with Silo season 3 in July

Andrew WebsterApr 21

John Ternus’ first big problem is AI

Does Tim Cook’s newly announced successor have what it takes to regain the company’s lost ground in the AI race?

Hayden FieldApr 21

Jess WeatherbedApr 21

“I was very impressed with myself to have the head of Apple calling to ‘kiss my ass.’”

President Donald Trump had some interesting words to say on Truth Social about Tim Cook’s announced departure, claiming the Apple CEO personally requested his aid on several occasions during his presidency. “He makes these calls to me, I help him out (but not always, because he will, on occasion, be too aggressive in his ask!).”

A screenshot from Truth Social showing US President Donald Trump praising Tim Cook.

Even amid the flattery of Cook’s career, this is all about DJT.

Image: Truth Social / The Verge

Apple will have a product guy as CEO again

Jay Peters and Stevie BonifieldApr 21

Apple Sports now lets you follow scores in a CarPlay widget

Tom WarrenApr 21

Tim Cook will still be Apple’s Trump whisperer

Lauren FeinerApr 21

John Ternus is taking over from Tim Cook as Apple’s CEO

Richard LawlerApr 30

Read Tim Cook’s letter to the Apple world as he departs as CEO

Emma RothApr 20

David PierceApr 20

New Apple CEO calls for an emergency Vergecast.

We’ll be live on YouTube talkin’ Ternus, well, any second now. Come hang out!

Apple names Johny Srouji as chief hardware officer

Emma RothApr 20

Apple CEO Tim Cook is stepping down

Jay PetersApr 20

Charles Pulliam-MooreApr 20

The Savant lives.

Though Apple has been radio silent about The Savant ever since it postponed the show’s debut last year, Deadline reports that the series may finally start streaming some time this July.

Jessica Chastain Says Apple TV Will Finally Release ‘The Savant’ After Postponement Following Charlie Kirk Assassination: ‘We’re Going to See It’ (EXCLUSIVE)

[Variety]