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Why Robinhood’s CEO thinks prediction markets are here to stay

“It’s the fastest way to get information about what’s happening.” says Vlad Tenev.

“It’s the fastest way to get information about what’s happening.” says Vlad Tenev.

Illustration by Alex Castro / The Verge
Alex Heath
is a contributing writer and author of the Sources newsletter.

This week’s presidential election introduced a lot of people to prediction markets.

Kalshi was the number one app in the App Store on Election Day. The CEO of Polymarket claims the Trump campaign first realized they were winning from his startup’s stats, which showed them winning by a landslide hours before news networks called the race. There’s a sense in some tech and finance circles that these betting markets are now a better “wisdom of the crowd” indicator than polls.

Robinhood joined the fray just in the nick of time. A week before the election, the company announced that its first-ever prediction market would be for the presidential race between Kamala Harris and Donald Trump. It turned out to be a massive hit, with over half a billion bets placed. Now, CEO Vlad Tenev sees a future where Robinhood’s millions of users can bet on all kinds of things, including the performance of the stocks they trade on the platform. He thinks the broader interest in prediction markets reflects a growing “distrust of traditional news” that’s rewiring how people seek information about the world.

“It’s the fastest way to get information about what’s happening,” Tenev told me in an exclusive interview after Election Day. “You saw this on the news on election night. The networks didn’t call states until hours after the results were relatively clear in prediction markets. So you have an option: if you want to know what’s going on in the election, you can either watch the networks and listen to people debate and try to make sense of who’s winning, or you can open up Robinhood and look at what’s happening.”

Below, Tenev and I chat about why he’s bullish on prediction markets and where he sees Robinhood leaning into them more. We also talk about how election betting became legal in the US just in time for the election, why he thinks a Trump administration will be good for crypto, and more.

The following conversation has been edited for length and clarity

Why did you decide to launch a prediction market for this election?

I’ve been interested in prediction markets for a very long time. I think that prediction markets have been a source of real-time information about what’s actually happening.

I have this tweet that I think reflects how I feel about the whole situation. Over the past 10 years, news has shifted more into the realm of entertainment. The goal is less to inform and more to attract and entertain. That comes at a cost of getting the information out directly and as clearly as possible. I think that has led to a lot of distrust of traditional news over time.

Prediction markets have this property that people have real skin in the game. They reflect new information coming in much more quickly. In 2016, and even more so in 2020, you saw that happening and prediction markets being a bigger part of how people track the elections.

The court case the CFTC [US Commodity Futures Trading Commission] lost about a month ago paved the way for us to be able to offer this product. We did not think the chances of that were high. When we saw that happen, we got the team together, and we were like, “If we can offer this, this is a once-in-a-lifetime opportunity to create a new innovative product and offer it to customers.”

It took a lot of hard work to be able to deliver this in less than a month. We’re a futures commission merchant regulated by the CFTC, and we built that in the hopes of offering broad event contracts but also future outrights, which we announced at Hood Summit in Miami. So we had done all this work, gotten the regulatory approvals for it, built the infrastructure. It was almost like this opportunity arose in precisely the window that we could actually do something about it to offer this product and capitalize on it relatively quickly.

Why were you surprised by the CFTC ruling?

Nobody thought that this was going to happen by the 2024 election. The saga has been playing out for over a decade. So the odds of it materializing with a month left to the 2024 election just seemed minuscule.

You all called prediction contracts a “new asset class” in your announcement. Where do you think the consumer demand for this is coming from? The CEO of Kalshi told Wired they were trending higher than Pornhub on Google Trends this week.

It’s one simple thing: it’s the fastest way to get information about what’s happening. You saw this on the news on election night. The networks didn’t call states until hours after the results were relatively clear in prediction markets. So you have an option: if you want to know what’s going on in the election, you can either watch the networks and listen to people debate and try to make sense of who’s winning, or you can open up Robinhood and look at what’s happening.

I think that’s why, if you looked at the trading volume, it really spiked and increased around the times that new information entered the market, particularly on election night. I think the reason they’re popular is that this is the most efficient way to process information and make sense of it.

Does any part of you worry that it’s also a way to manipulate races or other things that people are betting, that it’s not just a reflection of reality but something that can actually contort these processes?

I think that’s where the benefit of being a regulated platform comes in. If you’re operating under CFTC regulation, there are pretty strict rules on surveillance and monitoring.

We know exactly who’s making what type of trade, as opposed to if you’re an offshore platform not open to American citizens. I have a lot of respect for Polymarket and what they’ve built, but they are an offshore platform that’s not open to US citizens. I think they’re consequently subject to fewer rules.

Is there going to be a continuous live prediction market for all kinds of things in Robinhood?

I do think that prediction markets can actually help address some of the shortcomings that people have about getting clear information from news sources. You probably know this better than anyone, since you’re living it and breathing it, but a lot of this is going to user-generated content. X is beating that drum.

Prediction markets and actual news integrating with markets, I think, is going to be a big thing. Robinhood lies in the middle. We have Sherwood Media, which is sort of like our news branch. We’ve got traditional financial markets, crypto, our futures business, and we have the ability to create event contracts. We also have a lot of customers.

We’re spending a lot of time thinking more about what the future of news is and if there’s a way to take what we’re already strong at, which is markets, and create a really cool experience there. We don’t have anything to announce in terms of what it’s going to look like, but I do think event contracts as an asset class are interesting to people. I think they’re going to be interesting and useful outside of elections as well.

Eventually it could encompass everything. Sports betting, for example.

You can imagine in financial markets they could be very useful, too. A lot of people are interested in hedging risk around what companies do around earnings. To some degree, the stock price itself is a proxy, but one thing about stock prices is that you have companies missing earnings and companies knocking their expectations out of the park and the stock goes down. And you’re like, “Wait a minute, I’m an expert in this company. I think it’s doing very, very well. What happened here?”

So if you have a specific point of view on how companies are doing, these products are a more accurate way of hedging that risk or even speculating on it.

Crypto is a big part of your business, and it seems like crypto lobbying really made huge progress in this election. What do you think is ahead?

Crypto went up tremendously when the results started coming in. I think that was in anticipation of a new SEC chair coming in. There were high hopes when Gary Gensler came in because he taught that class at MIT on blockchain. There were hopes that he was going to be a knowledgeable actor in the space and generally reasonable, but that ended up not being the case. People hope that there’s going to be the end of regulation by enforcement there.

I think the fact that crypto candidates overwhelmingly were elected across the House, the Senate, and the presidency increases the likelihood of pro-crypto legislation being put in. Sherrod Brown at the Senate Banking Committee losing his seat was big, too, because he was not willing to see FIT21 even open for discussion in the Senate. So I think it’s a big, big election for crypto.

You had record overnight trading after the results came in. I’m wondering if you saw a narrative in how tech stocks reacted more broadly. I noticed all the big names seemed to be up except Meta and Snap, which is maybe a hedge on TikTok now not being banned. What did you see in those next-day stock reactions for the tech names specifically?

There was very high volume across the board. It was definitely one of the largest days we’ve had since the thick of covid. Robinhood customers have been very pro-innovation names. It’s companies like Nvidia, Tesla, Super Micro Computer. I think that a lot of those names moved.

You also had fintech companies that were doing very well, probably in anticipation of the regulatory environment getting a little bit less onerous. So you’ve got customers that tend to buy the dip and customers that basically are pro-innovation anyway. That led to more trading volume and more buying than pretty much any other day in recent memory.

What’s your reaction to Donald Trump winning?

We’ve done well in all administrations. We’ve done pretty well under Democrat leadership. We grew quite a bit during the first Trump administration as well.

I think that the mandate was pretty clear. I hope that he puts together a team that can deliver on these ambitious initiatives. I wouldn’t say I agree with everything.

Certainly, we’re pro markets. I want America to be the best place to do business. I want our financial markets to be vibrant. I think crypto being at the center of that is incredibly important for the country. These are all elements with which we are aligned with the stated policy of the administration. I wish them godspeed in executing on all of these.


Elsewhere

  • “A star is born. Elon.” During his victory speech, President-elect Donald Trump spent more time talking about Elon Musk than JD Vance, which says a lot about how the next four years are going to play out. Musk is already participating in calls with Trump and world leaders. He will presumably get his friends put in government roles that directly impact his businesses. The money he spent on buying Twitter and getting Trump elected has bought more influence than Rupert Murdoch could have dreamed of. Many people dislike Musk even more after the results of this week. Even still, it’s going to be harder than ever to ignore him.
  • Silence from TikTok. I was a bit surprised that TikTok CEO Shou Chew didn’t join the chorus of tech leaders congratulating Trump this week. Those with a financial stake in the future of the app believe a Trump administration will find a way to keep it from getting banned from the US in January. But TikTok has yet to say anything about the new administration publicly, and I’m told no such statement has been shared internally, either.
  • The return of tech M&A. I was chatting with an influential antitrust lawyer a couple of weeks ago about how a Trump win would undoubtedly reopen the floodgates of tech mergers and acquisitions. Media bosses like David Zaslav are already publicly frothing at the mouth about being able to consolidate, and I’d expect to see more traditional deals pick up across tech next year. (Unless you’re Google, which, despite Sundar Pichai’s best efforts, will likely stay in the doghouse thanks to the conspiracy that its products are biased toward liberals.)

Job board

Some interesting tech career moves you may have missed lately:

  • Michael Kratsios, previously an exec at Scale AI, is reportedly running tech policy with Gail Slater during the Trump transition.
  • Caitlin Kalinowski, Meta’s former head of hardware engineering for AR glasses, joined OpenAI to run robotics and consumer hardware.
  • The head of Google Workspace, Aparna Pappu, is moving to an announced new role in the company. Meanwhile, engineering leader Dwarak Rajagopal is joining Snowflake to lead AI engineering.
  • Luis Vargas, Microsoft’s VP of AI strategy, announced he is leaving the company after 16 years.
  • Mike Verdu’s new role at Netflix is VP of generative AI for games.

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