xAI

The in-development feature reported by @nima_owji shows a toggle that allows users to disclose synthetically made or manipulated content. The move may be in response to India ordering social platforms to embrace provenance systems like C2PA, a standard that X abandoned after Elon Musk stepped in.

The NAACP sent a notice of intent to sue, accusing Musk’s company of illegally installing gas turbines in Mississippi to power its Colossus 2 data center. Thermal images taken by drone show more than a dozen turbines running at the site without a permit, according to a Floodlight investigation.

Europe’s privacy watchdog has opened yet another investigation into the millions of sexualized images, some of children, produced and shared on the platform last month. It joins the EU’s DSA effort already underway, whatever France is doing, and a few more in the UK.

Maybe combining Musk’s companies is really about space AI data centers. But reports from Bloomberg and the Wall Street Journal indicate that SpaceX’s IPO pursuit includes a push to have major index providers find a way around the usual waiting periods before they’ll add newly listed companies.

I used to compare Elon Musk to an old boss of mine who would spin up a company division every time he found a new hobby, but this might be just as apt:

While X has long allowed NSFW images, The Washington Post reports that the platform’s content moderation filters couldn’t handle the estimated millions of sexualized deepfakes of real women and children being generated by Grok.

In its earnings report today, Tesla disclosed a $2 billion investment in xAI “as part of their recent publicly-disclosed financing round.” Bloomberg reported earlier this year that xAI, which also owns X.com and the Grok AI chatbot, burned about $7.8 billion in the first nine months of 2025. Tesla claims that the investment in xAI is “intended to enhance Tesla’s ability to develop and deploy AI products and services into the physical world at scale.”

That’s a conservative estimate of the scale of Musk’s deepfake machine from The New York Times. The Center for Countering Digital Hate’s figure is worse: 3 million, 23,000 depicting children.

“The avalanche of reports detailing this material — at times depicting women and children engaged in sexual activity — is shocking and, as my office has determined, potentially illegal,” Attorney General Rob Bonta says. The state has also opened an investigation into xAI.

The mother of one of Elon Musk’s children has sued his company xAI over Grok deepfakes of her, alleging it’s a “public nuisance” — a legal term that doesn’t always seem to do its targets justice.

The solution is using Bluesky, of course. Naturally, a user with a blue check next to their name told Grok to put a bikini on the butterfly and the AI did — which seems like an even stronger advertisement for Bluesky than the one Bluesky itself posted.

The Atlantic reached out to a number of top investors in Elon Musk’s AI company in response to the flood of nonconsensual deepfakes generated by Grok on X. They said nothing. Other companies that provide infrastructure to xAI — Nvidia, Google, Apple, Oracle, and AMD — also kept quiet.