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Uber goes elite.
The ridehail service is launching a new premium offering for anyone who thinks Uber Black is too pedestrian. Uber Elite will be invite-only and feature commercially licensed professional chauffeurs driving new-model luxury vehicles – less than three years old – such as the Cadillac Escalade, Lucid Air and Lincoln Navigator. Each ride includes complimentary ammenities such as chargers, bottled water, mints, and hand-sanitizing towelettes. It’s currently only available in LA and San Francisco, and soon in New York City – with more US and international cities to follow.
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