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Andrew J. Hawkins
Can Rivian pull it off?

That is, the fastest EV product launch in US history. TechCrunch’s Sean O’Kane (who’s also a Verge alum) outlines how Rivian is staking its future on the launch of the more affordable R2 mid-sized SUV, predicting it will sell 20,000-25,000 by the end of this year.

If it succeeds, it will pull off something that only Tesla has done with the Model Y — and in a much more challenging environment. Rivian is expected to announce the R2’s price (previously estimated to start at $45,000) at SXSW next week.

Rivian is betting its future on one of the fastest EV launches in US history | TechCrunch

[TechCrunch]

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