Disney Plus is getting vertical video

Disney Plus will be getting a vertical video feed later this year, Disney announced as part of its Global Tech & Data Showcase for advertisers at CES.

Based on an interview with Erin Teague, Disney’s EVP of product management for Disney Entertainment and ESPN, Deadline reports that vertical video in the app could include “original short-form programming, repurposed social clips, refashioned scenes from longer-form episodic or feature titles or a combination.”

“Think all the short-form Disney content you’d want in one unified app,” Teague said onstage at Wednesday’s showcase. “Over time, we’ll evolve the experience as we explore applications for a variety of formats, categories, and content types for a dynamic feed of just what you’re interested in — from Sports, News, and Entertainment — refreshed in real time based on your last visit.”

Last year, Disney added a vertical video tab called “Verts” to its majorly overhauled ESPN app. Netflix has also been testing a feed of vertical video featuring clips from Netflix shows and movies — and it’s not the first time the company has experimented with the format.

Update, January 7th: Added quote from Disney’s Erin Teague.