Instagram is courting YouTube creators for its new long-form video format. | The Verge

Posted Oct 29, 2026 at 9:27 PM UTC

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Instagram is courting YouTube creators for its new long-form video format.

As reported by Business Insider, Instagram offered some YouTube creators $50,000 to post videos to its new “Features” video format, while others received offers up to $500,000. “We’ve been public about the fact that we are funding Features content directly with some creators right now to support them,” a Meta spokesperson tells Business Insider.

Instagram is trying to woo YouTube creators with six-figure checks

[Business Insider]

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