Sony quits CES. | The Verge

Posted Sep 28, 2026 at 10:58 AM UTC

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Sony quits CES.

Sony’s keynotes were once a highlight of the annual Consumer Electronics Show in Las Vegas. But the company’s presence has shrunk in proportion to its slow exit from consumer electronics. And with Bravia now a TCL brand, and the Afeela EV joint venture with Honda scrubbed, there’s little reason to attend.

Sony Group postpones CES exhibition in 27 years, including affiliated companies (machine translated)

[Nikkei]

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