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Social Media

The internet has been transformed by social media, and the many platforms are now critical to how we communicate online. The Verge keeps a close eye on everything that’s happening in the social media landscape, covering key players like Meta, X, and TikTok, reporting on new features, following cultural moments, and breaking down the policies that shape how the platforms work.

Thomas Ricker
Thomas Ricker
Nextdoor is taking on Yelp.

The social media app for neighborhoods is doubling-down on local business discovery with a new “Local Faves” hub that promotes verified neighbor recommendations to combat fake online reviews. “Local businesses have always grown through word of mouth. Online, though, reviews can be bought, manipulated, or faked,” says Nextdoor CEO Nirav Tolia. “Nextdoor’s approach mirrors the value of real word of mouth: a real neighbor, in a real neighborhood, sharing a business they’ve actually used.”

Nextdoor says it can provide an honest discovery platform to businesses “that can’t be bought.”
Nextdoor says it can provide an honest discovery platform to businesses “that can’t be bought.”
Image: Nextdoor
Emma Roth
Emma Roth
Bluesky has a toggle to prevent your posts from going viral.

With the option enabled, only your followers will see your posts in Bluesky’s Discover feed. Other apps running the decentralized AT Protocol may still include your content in their feeds, however.

You can find the feature by navigating to your settings menu, selecting “Privacy and Security,” and turning on “Ask apps to hide my posts from algorithmic recommendations.”

Emma Roth
Emma Roth
Operation Bluebird is back in action.

X sued the startup after it attempted to cancel its ownership of the “Twitter” and “Tweet” trademarks, claiming they had been “abandoned.” But a preliminary ruling from April suggests “X seemed to have given up intellectual property claims,” leading Operation Bluebird’s co-founders to launch the Twitter.now platform, as reported by Ars Technica.

The platform is currently available in early access to “founders” who pay $20.

Jay Peters
Jay Peters
Flipboard is acquiring Graze, which lets you build custom feeds on the AT Protocol.

Combined, we become two halves of one machine. [Flipboard’s] Surf will be the browser for the open social web — where people go to read and discover feeds across Bluesky, Mastodon, Threads, RSS, and more. Graze will be the engine under those feeds — how a curator builds, tunes, and monetizes one without writing a line of code. Browse on one side, build and get paid on the other. And together, in joining forces, we serve tens of building atop open social protocols.

Lauren Feiner
Lauren Feiner
Meta is planning an ad blitz urging TikTok and YouTube to follow its lead.

It’s planning to run full-page ads in The Washington Post, Los Angeles Times, and New York Times on Thursday, according to NYT reporter Mike Isaac, on the heels of Meta’s $17 billion settlement with state AGs. Meta is using the settlement to urge its top competitors to take on similar restrictions.

1/4
Richard Lawler
Richard Lawler
Bluesky now supports videos that are up to 10 minutes long.

In contrast to Threads, Bluesky’s active user growth has trailed off lately, and as it looks to expand its big tent, it’s making one part of the experience better: video.

The maximum length of videos has gone from two minutes to 10 minutes, uploads should be 2-3x faster, and file sizes can be up to 300MB. To kick things off, the official account is featuring a few longer videos like this one.

Terrence O'Brien
Terrence O'Brien
What’s your favorite internet urban legend?

Rewatching We’re All Going to the World’s Fair had me thinking about internet lore, creepypastas, and urban legends. Personally, I’m a sucker for a good haunted videogame like Ben Drowned or Petscop. But I want to know what weird and creepy internet rabbitholes you think are worth diving down.

Lauren Feiner
Lauren Feiner
A New Jersey teen is dropping the next social media addiction case against Meta, YouTube, and Snap.

It would have been the next bellwether in the group of cases tried in a Los Angeles state court. In the first, Meta and YouTube were ordered to pay $6 million total. After settling with TikTok, the teen’s lawyer told The New York Times, she wanted to “resume her life.”

Lauren Feiner
Lauren Feiner
Meta says states can’t prove it lied about safety risks.

The company laid out its defense in the trial against a coalition of state AGs, previewing that it will call on their own public health officials to combat claims of social media addiction, and claiming that the states have pulled public statements out of context to claim it misled parents.

Lauren Feiner
Lauren Feiner
Meta has constructed ‘tissue paper barriers’ to teens’ overuse of its platforms, AGs allege.

In an opening statement, California deputy AG Megan O’Neill accused Meta of doing “too little, too late” to curb teens’ problematic usage of Facebook and Instagram, while misleading the public. She also laid out the states allegations that Meta knew — but didn’t remove – many kids under 13 on its platforms.

It’s about ethics in journalism, with Ben Smith
Play

Semafor’s editor-in-chief on billionaire owners, news influencers, and the anti-scale era of media.

Nilay Patel
Richard Lawler
Richard Lawler
Bluesky beta tests better video support.

While recent stats from Similarweb showed a decline in Bluesky’s active users, the app is continuing to build that big tent Toni Schneider talked about and is now testing support for videos that are up to 10 minutes long. It’s also announced Bluesky Protocol Services, which is supposed to make it easier to build apps that connect to its AT Protocol infrastructure.

Jay Peters
Jay Peters
X will let users see if the algorithm buried their posts.

From a new “Under the Hood” page in settings that X is piloting, you will be able to download aggregate stats for the past month on “labels that can affect post visibility in the X algorithm” that are applied to your posts and account, according to a screenshot published by TechCrunch.

A screenshot of X’s “Under the Hood” section.
Image: X
Emma Roth
Emma Roth
Trump sued over Truth Social subscription that offers early access to posts.

In a lawsuit filed on Wednesday, the Freedom of the Press Foundation and The Intercept Media claim Truth Social’s up to $100,000 /month subscription is “profoundly corrupt” and “unconstitutional,” alleging Trump is illegally “profiting by selling government information.” The Intercept and FPT are asking the court to block the Truth Social subscription.

Dominic Preston
Dominic Preston
Making online feel a little less Online.

Bluesky has added the option to hide reposts from specific accounts, which sounds useful for following a certain sort of person.

maakadman:

omg I can finally re-follow some people I find very smart but also Very Online.

Get the day’s best comment and more in my free newsletter, The Verge Daily.

Terrence O'Brien
Terrence O'Brien
Don’t panic film nerds, but Letterboxd is down.

Users have been unable to log in to their accounts for a few hours, simply receiving a message that reads “An error occurred. Please try again later.” But now the whole site is refusing to load for many. The company posted on Instagram that it’s working to resolve the issue.

Stevie Bonifield
Stevie Bonifield
Two men convicted in France over the death of a Kick ‘humiliation streamer.’

The New York Times reports that Owen Cenazandotti and Safine Hamadi were convicted of aggravated violence, incitement to hatred, and violence online related to Raphaël Graven’s death during a Kick livestream last year. Cenazandotti and Hamadi both face suspended prison terms, fines, and a six-month ban from posting on Kick.

Dominic Preston
Dominic Preston
TikTok is shutting its Nashville office.

250 employees have been laid off, The New York Times reports, including members of the social network’s content moderation team. The closure was made “to streamline our operations and better align our teams for long-term growth,” a press officer for TikTok’s US joint venture told The Times.

Elizabeth Lopatto
Elizabeth Lopatto
I love Nextdoor, a social network I do not post on.

Mostly because I find it hilarious to watch people say out-of-pocket shit to under their own government names to people they are going to see at the farmer’s market and everywhere else. (The problem of people being mean online is not, it turns out, anonymity.) Here’s one woman’s story of the local consequences of a post.

Lauren Feiner
Lauren Feiner
KOSA gets another shot in the Senate, but still has a long way to go.

The Senate Commerce Committee passed a version of the Kids Online Safety Act that includes the hallmark duty of care, which the House stripped from the version its committee passed. It’s a significant — but limited — step, since the bill got stuck in the House last time it passed the Senate.

Dominic Preston
Dominic Preston
This is a surprise to all of us.

OpenAI’s glossy influencer trip prompted more backlash than the company might have expected, but we’re as shocked as anyone to see so many social media stars on board.

Mike K.:

Wow, this is really making me question the purity and integrity of influencers.

Get the day’s best comment and more in my free newsletter, The Verge Daily.

Thomas Ricker
Thomas Ricker
TikTok privately settles three more teen addiction cases.

Only 3,300 more lawsuits to go, all filed by minors claiming that TikTok, Instagram, YouTube, and Snapchat were designed to be addictive, resulting in harm to their mental health. The plaintiffs’ claims against Meta, Google, and Snap are still on track for a bellwether trial in October. The first case to reach trial resulted in a $4.2 million verdict against Meta and $1.8 million against Google.

Bluesky’s new CEO wants a big tent, not a bubble
Play

CEO Toni Schneider on protocols, community, and control.

Nilay Patel
Terrence O'Brien
Terrence O'Brien
Truth Social’s priority access subscription goes live and raises corruption concerns.

Trump Media announced the plan earlier this month for paid, real-time access to its most influential accounts. Today the API went live, with subscriptions as high as $100,000 per month. Other platforms offer similar API services, but none of those count the sitting US president as its most influential user and its largest shareholder.

Lauren Feiner
Lauren Feiner
The Senate takes another crack at passing the Kids Online Safety Act.

The Senate Commerce Committee will vote on five kids safety bills including KOSA, which passed the chamber last Congress but didn’t get a vote in the House. This year, the House has pushed its own version of the bill that stripped the key duty of care, setting up a fight.

Senate Commerce Committee Kids Safety Markup

[U.S. Senate Committee on Commerce, Science, & Transportation]

Richard Lawler
Richard Lawler
Has Substack’s subscription model really “maxed out?”

Scott Carney and Taylor Lorenz posted on Substack about downward subscriber trends they’re seeing. Carney pins it on subscription fatigue and feeling like “The only way to grow is to pillage the paid subscribers from other creators.” Lorenz questions Substack’s direction, saying “more and more like this app is becoming another social media feed.”

When we recently wrote about writers who are leaving Substack, they mentioned control, pricing, and the social feature creep among their reasons for choosing competitors like Ghost and Behiiv.

The vertical video takeover is here

How TikTok, Instagram, and YouTube copied their way to victory.

David Pierce