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US v. Google redux: all the news from the ad tech trial

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Lauren Feiner
Google’s ad tools would be attractive to buyers, M&A witness says.

Investment banker Paul Crisci evaluated whether AdX and DFP would be attractive assets for potential buyers if Google is forced to sell them. Crisci testified that at least in an initial assessment, plenty of companies in ad tech and adjacent markets would likely be interested in buying them.

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