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FTC v. Meta: the antitrust battle over Instagram and WhatsApp

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Lauren Feiner
TikTok predicted Instagram would redesign its app to focus on Reels.

In a 2022 document presented to TikTok’s leadership, the company wrote that Instagram would likely make Reels its “no. 1 format.” TikTok predicted, “Instagram will redesign the interface and consolidate everything to Reels to make the short-form video first.”

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