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IFA 2025: the biggest tech and gadget announcements

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Jess Weatherbed
Samsung adds assistant features to its Vision AI tech.

The company started unifying its AI-powered TV features under the Vision AI branding this year, and now it’s introduced a “Vision AI Companion” to the mix. The Bixby-powered generative AI feature allows Samsung TV users to ask questions about anything on the screen, and can be accessed by pressing the AI button on the TV remote.

A photo taken of the Vision AI Companion displayed at Samsung’s IFA 2025 showcase.
The Vision AI Companion can give you information about movies and shows, travel suggestions, and more.
Image: Jess Weatherbed / The Verge
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