This is what Hansen asks the FTC expert after showing a chart that shows younger cohorts spend a higher percentage of time on the platform engaging with friends than older cohorts, yet they get served fewer ads — seemingly contrary to Hemphill’s claim that Meta taxes users who enjoy friend sharing more. Hemphill says the point is “apples and oranges” and that the older cohort makes up 60 to 70 percent of the user base getting higher ad loads. That prompts Hansen to ask whether he thinks Meta discriminates against such a large portion of its users, and Hemphill says it’s “a standard understanding of price discrimination.”