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Mia Sato
TikTok is adding even more shopping features.

Users will soon be able to shop from other retailers without leaving TikTok, as well as use an AI chatbot to find and purchase products.

TikTok is often associated with short form video, but it has also reshaped the online shopping landscape. As I wrote last year, scrolling has become synonymous with shopping, and perhaps more than any other platform, TikTok has figured out how to bridge the gap.

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