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“Get off the ad crack!”
That’s the message Sony Pictures chairman Tom Rothman had for theaters at CinemaCon, pushing for them to make screening windows longer, tickets cheaper, and include fewer pre-show ads.
“Admissions have clearly been down from pre-COVID, and if we’re going to fix that, which we can, we all have urgent work to do. I urge you all now to make some hard choices for the long term rather than the short term.”
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