Ahead of Apple’s milestone anniversary on April 1st, Cook wrote a letter reflecting on Apple’s history:
We’ve spent five decades rethinking what’s possible and putting powerful tools into people’s hands. Through every breakthrough, one idea has guided us — that the world is moved forward by people who think different.
Apple has also launched a new @helloapple Instagram account, which will offer a behind-the-scenes look at its devices and demonstrate how they “continue to inspire creativity around the world,” according to social media consultant Matt Navarra.















