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Elissa Welle

Elissa Welle

AI Reporter

AI Reporter

Elissa Welle is a New York-based reporter at The Verge covering all things AI, including the technology itself and the companies and policies that make and shape it. She joined the newsroom in 2025 and is currently supported by the Tarbell Center for AI Journalism. Previously, she wrote about science and health trends at Reuters, Stat News, IEEE Spectrum, among other outlets. Prior to being a journalist, she researched brain-computer interfaces for her biomedical engineering Ph.D. When she’s not writing about AI, she’s probably doing human things like eating food and touching grass. Contact her on Signal for tips: elissawelle.39.

More From Elissa Welle

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Elissa Welle
Nike’s “mind-body” shoes hurt.

When I wrote about Nike’s “neuroscience-based” Mind 001 and 002 shoes, I thought they looked uncomfortable. The 22 nodes in each shoe are meant to stimulate your foot’s pressure points and relax your mind, and those nodes “hurt,” according to shoe reviewer Chris Chase at WearTesters.

They might be a particularly bad match for Chase, who has arthritis in the balls of his feet. Still, the discomfort and general gimmicky vibe is a pass from Chase (and me).

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Elissa Welle
All’s quiet on the xAI investor front.

The Atlantic reached out to a number of top investors in Elon Musk’s AI company in response to the flood of nonconsensual deepfakes generated by Grok on X. They said nothing. Other companies that provide infrastructure to xAI — Nvidia, Google, Apple, Oracle, and AMD — also kept quiet.

While Grok has infuriated policymakers around the world, the list of investigations has grown slowly, with the latest addition being California AG Rob Bonta. Meanwhile, Grok continues to undress women, despite reports claiming otherwise.

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Elissa Welle
500 dashcams in Minneapolis.

Two days after Nick Benson asked for donated dashcams in order to document the behavior of federal immigration agents flooding his city, Renee Nicole Good was shot and killed by federal agent Jonathan Ross.

”It was immediately clear that ICE was lying about it,” Benson told 404 Media. Donations have jumped since then, and Benson distributes the cameras to local community organizers and whoever wants them.

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Elissa Welle
That’s a lot of money for just one data center job.

In Virginia, environmental group Food & Water Watch found that one permanent data center job is created for every $13 million invested. It estimates that data centers account for 0.01 percent of US jobs, but 4.4 percent of electricity consumption, and is petitioning Congress to end all new data center construction.

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Elissa Welle
‘Amazon Basics’ AI models.

That’s what some AWS employees call the company’s own AI model Nova due to its lackluster performance compared to other commercial models, Amazon insiders told The Information. Company leaders are reportedly starting to worry about how reliant AWS’s flagship AI products, such as Rufus and Kiro, are on Anthropic’s AI models.