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OpenAI’s deal with Apple isn’t working out as planned.

OpenAI thought it would get more subscribers from how ChatGPT was baked into Apple’s operating systems and that there would be deeper integration, according to Bloomberg’s Mark Gurman.

The company is considering taking legal action against Apple, which could include “sending the iPhone maker a notice alleging breach of contract without necessarily filing a full lawsuit at the outset,” Gurman reports.

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