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Super Bowl LX ads: all AI everything

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Richard Lawler
Anthropic’s Super Bowl ad has a change that made it less directly about OpenAI and ChatGPT.

The round of Big Game ads Anthropic previewed earlier this week set Sam Altman off, as he called them “clearly dishonest.”

Now, while the original ad says, “Ads are coming to AI. But not to Claude,” nodding to OpenAI’s plans, the one that aired replaced it with a new tagline: “There is a time and place for ads. Your conversations with AI should not be one of them.”

Screenshot from Anthropic ad saying “ads are coming to AI. But not to Claude.”
Anthropic’s original Super Bowl ad’s closing message, which is not the same as the one that aired on Sunday.
Image: Anthropic
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