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Super Bowl LX ads: all AI everything

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Stevie Bonifield
Alexa Plus tries to kill Chris Hemsworth in Amazon’s Super Bowl ad.

Hemsworth’s latest action scene isn’t in an Avengers movie, but a stand-off with Amazon’s AI assistant, which he fears is planning elaborate ways to kill him. Maybe Ultron is still fresh in the Thor actor’s mind. It’s far from the only ad for AI in this year’s Super Bowl.

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