The Verge presents a second edition of Making It Work, a special issue about how small businesses and creators have found clever and creative ways to adapt to the current climate and get paid. Whether it’s taking farmers markets online, becoming a tour guide on TikTok, or moving bike part sales from Amazon to the real world, these are stories about how the internet has enabled scrappy underdogs and thoughtful problem-solving.
Making It Work 2021
How creators and businesses are trying to thrive


The pandemic brought rampant growth for local food distribution platforms

A bike parts company ditched Amazon to support indie shops instead

TikTok tour guides will show you their city — and the places hooking them up

Viral fame, IRL customers

There are built-in calculator, camera, and to-do apps — but small devs can make them better

Tinder doesn’t quite work for those living a ‘nomadic’ lifestyle

It’s a lucrative opportunity many don’t want to take

Generative profile picture NFTs are all the rage, but creators say it’s not just about the money

But the risk of trading means anyone can lose money trying

The hidden costs behind your favorite apps, games, and more

The pandemic brought rampant growth for local food distribution platforms

A bike parts company ditched Amazon to support indie shops instead

TikTok tour guides will show you their city — and the places hooking them up

Viral fame, IRL customers

There are built-in calculator, camera, and to-do apps — but small devs can make them better

Tinder doesn’t quite work for those living a ‘nomadic’ lifestyle

It’s a lucrative opportunity many don’t want to take

Generative profile picture NFTs are all the rage, but creators say it’s not just about the money

But the risk of trading means anyone can lose money trying

The hidden costs behind your favorite apps, games, and more