Skip to main content

Making It Work 2021

How creators and businesses are trying to thrive

Illustration by Claudia Chinyere Akole

The Verge presents a second edition of Making It Work, a special issue about how small businesses and creators have found clever and creative ways to adapt to the current climate and get paid. Whether it’s taking farmers markets online, becoming a tour guide on TikTok, or moving bike part sales from Amazon to the real world, these are stories about how the internet has enabled scrappy underdogs and thoughtful problem-solving.

The farmers market is moving online

The pandemic brought rampant growth for local food distribution platforms

Alexandra Marvar
As demand for bikes surged, Amazon got in the way

A bike parts company ditched Amazon to support indie shops instead

Decca Muldowney
The rise of the TikTok tour guide

TikTok tour guides will show you their city — and the places hooking them up

Mansee Khurana
Popular online businesses are opening storefronts thanks to TikTok

Viral fame, IRL customers

Kate Lindsay
How small developers compete with the defaults on your phone

There are built-in calculator, camera, and to-do apps — but small devs can make them better

Chaim Gartenberg
Dating’s hard when you live the #vanlife

Tinder doesn’t quite work for those living a ‘nomadic’ lifestyle

Kudrat Wadhwa
On TikTok, LGBTQ creators push back against sponsors who just want their identity

It’s a lucrative opportunity many don’t want to take

Sophie Hurwitz
Who’ll make the next million-dollar NFT?

Generative profile picture NFTs are all the rage, but creators say it’s not just about the money

Jacob Kastrenakes
Options Bae, Put Gang, and the new stock communities showing amateur traders how to make bank

But the risk of trading means anyone can lose money trying

Amelia Harnish
A guide to platform fees

The hidden costs behind your favorite apps, games, and more

Ian Carlos Campbell and Julia Alexander
The farmers market is moving online

The pandemic brought rampant growth for local food distribution platforms

Alexandra Marvar
As demand for bikes surged, Amazon got in the way

A bike parts company ditched Amazon to support indie shops instead

Decca Muldowney
The rise of the TikTok tour guide

TikTok tour guides will show you their city — and the places hooking them up

Mansee Khurana
Popular online businesses are opening storefronts thanks to TikTok

Viral fame, IRL customers

Kate Lindsay
How small developers compete with the defaults on your phone

There are built-in calculator, camera, and to-do apps — but small devs can make them better

Chaim Gartenberg
Dating’s hard when you live the #vanlife

Tinder doesn’t quite work for those living a ‘nomadic’ lifestyle

Kudrat Wadhwa
On TikTok, LGBTQ creators push back against sponsors who just want their identity

It’s a lucrative opportunity many don’t want to take

Sophie Hurwitz
Who’ll make the next million-dollar NFT?

Generative profile picture NFTs are all the rage, but creators say it’s not just about the money

Jacob Kastrenakes
Options Bae, Put Gang, and the new stock communities showing amateur traders how to make bank

But the risk of trading means anyone can lose money trying

Amelia Harnish
A guide to platform fees

The hidden costs behind your favorite apps, games, and more

Ian Carlos Campbell and Julia Alexander