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Let’s see if having German newspapers calling him a Nazi helps.

While Elon Musk is making suspiciously fascist hand gestures at Trump rallies, the value of his company’s brand is dropping. Tesla sunk 26 percent in 2024 compared to the previous year, according to an annual ranking of top brands by London-based Brand Finance. And it wouldn’t be the first time that Tesla’s aging lineup and the political antics of its chief executive have resulted in a loss of brand reputation.

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