Skip to main content
The homepageThe VergeThe Verge logo.
The homepageThe VergeThe Verge logo.
Posted
R
Richard Lawler
Starbucks is giving up on its NFT odyssey.

Two years ago, Starbucks announced a web3 NFT project that was supposed to expand its Rewards loyalty program by using the blockchain... somehow.

One year ago, Starbucks delivered the first paid Odyssey NFTs, selling 2,000 in twenty minutes during the same week Facebook and Instagram quit NFTs.

Now, Starbucks says the Odyssey Beta will shut down on March 31st, and I’m wondering which big brand’s NFT project will last through March 2025.

Starbucks Odyssey Beta will be coming to a close on March 31st, 2024.
It’s over.
Image: Starbucks
Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
Comments
Loading comments
Getting the conversation ready...

Most Popular

Most Popular
  1. European retailers yank popular headphones after study reports trace amounts of hormone-disrupting chemicals
  2. Meta is reportedly laying off up to 20 percent of its staff
  3. Gemini’s task automation is here and it’s wild
  4. MacBook Air M5 review: a small update for the ‘just right’ Mac
  5. PC makers are not ready for the MacBook Neo

More in NFTs

CryptoPunks are being sold to a non-profit as NFT hype fadesCryptoPunks are being sold to a non-profit as NFT hype fades
MoviePass’ next big pivot is basically blockchain sports betting for film buffsMoviePass’ next big pivot is basically blockchain sports betting for film buffs
Nike is facing a lawsuit from people who bought its NFTsNike is facing a lawsuit from people who bought its NFTs
LG’s NFT marketplace for TVs is shutting downLG’s NFT marketplace for TVs is shutting down
Crypto collapse: FTX’s fall is one piece of a long, cold, contagious crypto winterCrypto collapse: FTX’s fall is one piece of a long, cold, contagious crypto winter
The rise and fall of OpenSeaThe rise and fall of OpenSea
Ben Weiss

Top Stories