The Peloton story: everything you need to know
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Peloton’s pivot to $6,000 treadmills... is paying off?!?
Peloton’s Q2 2024 earnings were mixed — some things flopped, other things seem to be buoying the business. Like relaunching the Tread Plus for $6,000. CEO Barry McCarthy told investors on the earnings call that since it started taking orders in December, there’s actually a demand backlog.
McCarthy also said increased interest led to more sales of its cheaper, entry-level Tread. That, I get. (I reviewed it, it’s great.) But I’m fascinated by the folks who didn’t blink at plopping down $6K for the Plus despite the infamy associated with it. Is that you? Hit me up, let’s chat. I’m legitimately curious!
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