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	<title type="text">Charles Pulliam-Moore | The Verge</title>
	<subtitle type="text">The Verge is about technology and how it makes us feel. Founded in 2011, we offer our audience everything from breaking news to reviews to award-winning features and investigations, on our site, in video, and in podcasts.</subtitle>

	<updated>2026-09-01T22:50:29+00:00</updated>

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		<entry>
			
			<author>
				<name>Charles Pulliam-Moore</name>
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			<title type="html"><![CDATA[Google needs Hollywood more than the studios need AI]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/tech/987429/google-needs-hollywood-more-than-the-studios-need-ai" />
			<id>https://www.theverge.com/?p=987429</id>
			<updated>2026-09-01T18:50:29-04:00</updated>
			<published>2026-09-01T18:50:29-04:00</published>
			<category scheme="https://www.theverge.com" term="AI" /><category scheme="https://www.theverge.com" term="Analysis" /><category scheme="https://www.theverge.com" term="Disney" /><category scheme="https://www.theverge.com" term="Entertainment" /><category scheme="https://www.theverge.com" term="Film" /><category scheme="https://www.theverge.com" term="Google" /><category scheme="https://www.theverge.com" term="Report" /><category scheme="https://www.theverge.com" term="Streaming" /><category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="TV Shows" />
							<summary type="html"><![CDATA[Google has reportedly been reaching out to a number of Hollywood’s biggest studios,&#160; hoping to strike licensing agreements that would allow it to train its AI models on copyrighted material in exchange for massive piles of cash. In theory, these deals would be a win-win: a huge financial boon to the studios that&#160;would also give [&#8230;]]]></summary>
			
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<img alt="An AI-generated image of Yoda holding a lightsaber." data-caption="" data-portal-copyright="Image: Disney" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/ai-label-3.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p class="wp-block-paragraph">Google has <a href="https://www.latimes.com/entertainment-arts/business/story/2026-08-31/how-google-is-courting-hollywood-to-use-its-ai-tools">reportedly been reaching out</a> to a number of Hollywood’s biggest studios,&nbsp; hoping to strike licensing agreements that would allow it to train its AI models on copyrighted material in exchange for massive piles of cash. In theory, these deals would be a win-win: a huge financial boon to the studios that&nbsp;would also give Google a significant advantage in its race to outpace other AI companies. But while there’s&nbsp; little downside for Google, these deals pose a distinct set of risks to each of the studios that might be thinking about going all-in on AI. Getting into bed with Google this way <em>might</em> benefit Hollywood in the short term, but it could just as easily backfire and leave the public feeling burned by the entertainment industry.</p>

<p class="wp-block-paragraph">Though Google has not yet been able to get Disney, Warner Bros. Discovery, or Universal to agree to anything officially, the company’s executives have been reaching out to multiple studio representatives with pitches focused on its AI technology, according to unnamed sources speaking to <em>The Los Angeles Times</em>. Google wants permission to train its AI models on the studios’ vast libraries of copyrighted content, and it’s willing to spend hundreds of millions of dollars to get ahold of them. Per <em>The LA Times</em>, Google could pay a studio like Disney / Pixar around $40 million just for the rights to generate outputs featuring a <em>single </em>copyrighted character. That payout could swell well into the billions the more characters Google’s deals encompass, and studios might be able to secure a portion of however much advertising revenue Google makes from AI-generated content featuring that IP on platforms like YouTube.&nbsp;</p>

<p class="wp-block-paragraph">As expensive as these partnerships would be for Google, they would also be an invaluable tool as the company continues to crystalize its position as one of the most prominent players in the AI game. Gemini being able to spit out Disney-approved images of Darth Vader and Snow White might not seem all that significant on its face, but that’s exactly the sort of thing that could get more ordinary, non tech-obsessed people seeing generative AI in a more positive (if innocuous) light. After years of hearing AI companies boast about their plans to disrupt society and eliminate jobs, public sentiment — especially among young people — about the technology <a href="https://www.pewresearch.org/short-reads/2026/08/18/young-adults-in-the-us-are-increasingly-wary-of-ai-concerned-it-will-take-jobs/">has shifted into the negative</a>. Even with tools like ChatGPT being as popular as they are, the larger AI industry has been so mired in controversy and plagued by <a href="https://www.theverge.com/news/858102/characterai-google-teen-suicide-settlement">concerns about its real world harms</a> that it would now be hard-pressed to put out products that would immediately curry widespread goodwill. Striking deals with film and TV studios would give Google a convenient way to shift the larger narrative about its AI ambitions.</p>

<p class="wp-block-paragraph">The content developed through these partnerships would presumably look better than the slop currently being churned out by models trained on ill-gotten source data, and having Google’s name and logos slapped all over official AI-generated Disney content would do wonders to legitimize this technology in people’s minds. But even if it didn’t, the partnership would still signal to the public that the entertainment industry sees generative AI as a tool worth embracing. It’s hard to quantify how valuable that framing would be to Google, whose DeepMind arm <a href="https://www.theverge.com/entertainment/953596/google-deepmind-a24-studio-ai-partnership">struck a $75 million investment deal with A24 earlier this summer</a>. But it’s very easy to imagine how taking Google’s AI cash could put studios on a path that ultimately alienates their workers and audiences.</p>

<p class="wp-block-paragraph">Regardless of whether a studio were to incorporate AI tools into their production workflows or simply feature user-generated AI content on their platforms (which was <a href="https://www.theverge.com/news/842348/disney-openai-sora-chatgpt-images">Disney and OpenAI’s plan</a> before <a href="https://www.theverge.com/ai-artificial-intelligence/899850/openai-sora-ai-chatgpt">their partnership collapsed</a>), striking a licensing agreement with Google would be a watershed moment.&nbsp;</p>

<p class="wp-block-paragraph">Lionsgate, a notable studio but not a major player, <a href="https://www.theverge.com/2024/9/18/24248115/lionsgate-runway-ai-deal">struck a licensing deal with Runway in 2024</a>. So far, nothing concrete has come out of that partnership, but <a href="https://www.theverge.com/entertainment/948609/lionsgate-runway-ai-shorts">the companies say they’re working on a plan</a> to release AI-generated shorts. Once any one of the big legacy studios hop on to the AI bandwagon and manage to actually make something they can show the world, more production houses have a reason to follow suit. AI’s potential to speed production timelines up while keeping costs down is one of the main things that has kept studios interested in utilizing the technology. Shareholders would absolutely love it if production houses could put out more movies while spending less money, but doing that by using AI tools would almost certainly <a href="https://www.theguardian.com/technology/2026/aug/22/the-hollywood-creatives-training-ai-to-do-their-jobs">put a significant portion of the entertainment workforce out of jobs</a>.</p>

<p class="wp-block-paragraph">What may be keeping Disney and other studios from rushing to take Google up on its offers is the way that people have reacted to seeing AI used in the production of films like <em>Spider-Man: Brand New Day</em>. Fans were dismayed to find <a href="https://kotaku.com/spider-man-brand-new-day-ai-concept-art-book-marvel-2000726642">AI-generated images in <em>Brand New Day</em>’s official artbook</a>, and the negative reaction might have been even more intense had people known about the technology’s use before the film hit theaters. It’s impossible to know for sure whether awareness about AI’s presence in <em>Brand New Day</em>’s production would have kept it from <a href="https://variety.com/2026/film/box-office/spider-man-brand-new-day-2-billion-worldwide-box-office-second-fastest-milestone-1236834058/">making $2 billion at the box office</a>. But it stands to reason that none of the studios is eager to be the first to learn what happens when they release a project that’s presented as being the product of Google’s AI tools.</p>

<p class="wp-block-paragraph">Though Google has everything to gain from Hollywood embracing AI, the studios have to be mindful of how endorsing this technology could leave them out on a limb. And as much as Google might be presenting its products as the solution to all of the entertainment industry’s issues, the AI industry needs Hollywood more than Hollywood needs more slop.</p>

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					</entry>
			<entry>
			
			<author>
				<name>Charles Pulliam-Moore</name>
			</author>
			
			<title type="html"><![CDATA[Musicians-turned-detectives are hunting for AI grifters]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/entertainment/985866/h4rris-nihil-young-edm-suno-ai" />
			<id>https://www.theverge.com/?p=985866</id>
			<updated>2026-08-28T15:10:32-04:00</updated>
			<published>2026-08-29T08:00:00-04:00</published>
			<category scheme="https://www.theverge.com" term="AI" /><category scheme="https://www.theverge.com" term="Creators" /><category scheme="https://www.theverge.com" term="Entertainment" /><category scheme="https://www.theverge.com" term="Music" /><category scheme="https://www.theverge.com" term="Spotify" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[As audio-focused generative tools and platforms have gotten more sophisticated, the internet has become increasingly filled with AI-generated music whose melodies and vocals are algorithmically derived from the work of human artists. While some of the people pumping out this kind of content immediately own up to using AI, others have denied using the technology [&#8230;]]]></summary>
			
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<img alt="A digital illustration depicting Nihil Young and Max “H4RRIS” Harris." data-caption="" data-portal-copyright="Cath Virginia / The Verge, Max Harris, Getty Images" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/08/268714_finding_and_shaming_AI_grifters_CVirginia.jpg?quality=90&#038;strip=all&#038;crop=0,0,85.33125,89.314310632479" />
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<p class="has-drop-cap wp-block-paragraph">As <a href="https://www.theverge.com/ai-artificial-intelligence/979345/suno-studio-2-0-midi-chatbot-custom-effects">audio-focused generative tools</a> and platforms have <a href="https://www.theverge.com/ai-artificial-intelligence/976636/suno-will-start-scanning-outputs-for-copyright-infringment">gotten more sophisticated</a>, the internet has become increasingly filled with <a href="https://www.billboard.com/music/rb-hip-hop/tyga-admits-ai-starface-album-1236311004/">AI-generated music</a> whose melodies and vocals are algorithmically derived from the work of human artists. While some of the people pumping out this kind of content <a href="https://www.npr.org/2025/06/17/nx-s1-5431544/timbaland-ai-music-suno-stage-zero-tata-generative">immediately own up to using AI</a>, others have <a href="https://www.theverge.com/ai-artificial-intelligence/976801/fenix-flexin-rubberz-ai-song-treblo">denied using the technology</a> until increasing public scrutiny <a href="https://ca.rollingstone.com/music/fenix-flexin-admits-use-ai-rubberz/">forced them to tell the truth</a>.&nbsp;</p>

<p class="wp-block-paragraph">For musicians — especially those creating art in technologically-focused spaces like electronic dance music — the increasingly complicated question of what is &#8220;real&#8221; and what isn&#8217;t feels particularly urgent and personal. Professional courtesy can make this only more complex;&nbsp; listeners can call out performers they suspect of using gen AI, but it&#8217;s something else for artists to raise concerns about their professional peers. There are some though, like 26-year-old EDM producer Max “H4RRIS” Harris, who are taking a stand against generative technology with videos calling out anyone they believe is trying to pass off AI slop as human-made art.</p>

<figure class="wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram"><div class="wp-block-embed__wrapper">
<blockquote class="instagram-media" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/reel/DalEyjOMSNX/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14"><div> <a href="https://www.instagram.com/reel/DalEyjOMSNX/?utm_source=ig_embed&amp;utm_campaign=loading" target="_blank"> <div> <div></div> <div> <div></div> <div></div></div></div><div></div> <div></div><div> <div>View this post on Instagram</div></div><div></div> <div><div> <div></div> <div></div> <div></div></div><div> <div></div> <div></div></div><div> <div></div> <div></div> <div></div></div></div> <div> <div></div> <div></div></div></a></div></blockquote>
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<p class="wp-block-paragraph">When I recently spoke with Harris, he told me that he sees AI-generated music as “a kind of decoy art form,” and he thinks that the people making it don’t really have anything meaningful to say with their creations. He feels that true art in any medium is “created by people that are trying to express feelings and messages,” and he believes that the only thing AI boosters are really interested in is making a quick profit.</p>

<p class="wp-block-paragraph">“I don’t consider AI-generated material to be art, and I don’t think this technology is really advancing art in any meaningful way,” Harris said. “It&#8217;s a technological advancement that’s giving people a way to steal real art and pass it off as their own.”</p>

<p class="wp-block-paragraph">Harris, originally from Maine, described his approach to making music as being fairly similar to working in other creative mediums. He always begins with a core concept before he starts “throwing more ideas down until I find something that sticks.” And as complicated as his workflow might look to someone unfamiliar with all of the tools and programs that he uses — his production setup includes Ableton Live, Novation Launchkey 49 MIDI controller, Ableton Push 3, Launchpad X, a couple of analog synthesizers, Serum, Diva, and the software sampler Kontakt — he said that the entire process is “really just me making creative decisions” that culminates in a sound that feels right.</p>

<p class="wp-block-paragraph">“Each of those decisions — and there’s hundreds of them to go into each song — brings me closer to evoking a specific kind of idea or emotion,” Harris explained. “And then once I have a song mapped out, I have to start making even more choices about how to mix it in a way that makes it sound good and presentable.”</p>

<p class="wp-block-paragraph">In Harris’ view, being a real artist means being able to make those kinds of experimental but informed creative decisions using your own studied understanding of a given medium. One of Harris’ biggest issues with gen AI is the way the technology often eliminates a user’s need to think about how songs (or books, films, podcasts, etc.) come together. But he has also been dismayed at the way that AI posers are muddying listeners&#8217; understanding of what human-made EDM actually sounds like.&nbsp;</p>

<p class="wp-block-paragraph">“Aside from the similar vocals, you can usually hear a sharp hissing throughout the track,” Harris said of AI-generated songs. “I think that comes from the way that these models often work by starting with a big white noise block and then making guesses about waveforms by referencing data taken from real songs.”</p>

<p class="wp-block-paragraph">Harris pointed to MANSA’s “<a href="https://www.youtube.com/watch?v=K_k4wA8H0sg">Midnight on My Mind</a>” and Danny and Ian Asher’s “<a href="https://www.youtube.com/watch?v=XGiqIs0028Q">Take Me (To The Moon)</a>” as what he thinks are examples of AI-produced songs that embody what he jokingly refers to as “the AI revolution” that’s responsible for polluting the EDM space. MANSA, Danny, and Asher have not publicly commented on whether they use generative tools in their music. But Harris and other EDM fans have noticed <a href="https://www.reddit.com/r/EDM/comments/1uertd1/new_ian_asherdanny_song_take_me_to_the_moon_is/">the similarities between</a> “Take Me (To The Moon)” and another person’s AI-generated track. There’s no definitive evidence that MANSA produced “Midnight on My Mind” with AI. Harris could very well be wrong about these songs being generated with AI. But his insistence that they are reflects the larger culture of mistrust that has developed in response to the growing presence of AI content online.</p>

<figure class="wp-block-pullquote has-text-align-left"><blockquote><p>“People are just straight up uploading original, copyrighted tracks of artists like Madonna and asking [AI] to remix them.”</p></blockquote></figure>

<p class="wp-block-paragraph">Harris holds AI production company Suno responsible for the recent spike in this kind of music being uploaded to the internet, but he also credits specific quirks of the platform for helping him learn how to spot songs worth calling out.</p>

<p class="wp-block-paragraph">“Something I’ve noticed with a lot of Suno-generated tracks is that a lot of the time, you’ll hear the vocals and other melodic elements will start stuttering at the same exact time,” Harris explained. “These models still have a hard time fully separating different parts of the songs they’re trained on, and they treat these elements like one big instrument. As a music producer, all of these things come across like choices that a human just wouldn’t make with their compositions because it just doesn’t make sense.”</p>

<p class="wp-block-paragraph">In some instances, the visuals accompanying AI tracks are part of what prompts Harris to accuse people of slinging AI. You might not be able to hear the generative models behind <a href="https://kkramermcginnis.substack.com/p/winning-souls-with-slop">evangelical Christian AI persona Lionsaddle’s music</a>, but you can clearly see the character’s fingers <a href="https://www.instagram.com/reel/DYvFgX1yECv/?igsi=eGk2cGZxMWhjNG1u">vanishing in and out of existence in videos</a>. There is also an overly glossy visual quality to most of the videos posted by <a href="https://www.instagram.com/midnitemanna?igsi=dmpxNTV6czA0ZTNi">Christian house musician Midnite Manna</a> that makes their content look a lot like what we typically refer to as AI slop.</p>

<figure class="wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram"><div class="wp-block-embed__wrapper">
<blockquote class="instagram-media" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/p/DbQNzwfDkq_/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14"><div> <a href="https://www.instagram.com/p/DbQNzwfDkq_/?utm_source=ig_embed&amp;utm_campaign=loading" target="_blank"> <div> <div></div> <div> <div></div> <div></div></div></div><div></div> <div></div><div> <div>View this post on Instagram</div></div><div></div> <div><div> <div></div> <div></div> <div></div></div><div> <div></div> <div></div></div><div> <div></div> <div></div> <div></div></div></div> <div> <div></div> <div></div></div></a></div></blockquote>
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<p class="wp-block-paragraph">Suno also came up multiple times during my conversation with 39-year-old Italian turntabilist-turned-producer Nihil Young. Young’s posts on Threads about people using Suno are what initially inspired Harris to make his videos. Like Harris, Young has spent the past few months watching multiple EDM newcomers’ stars rise after they post music he thinks was generated with AI tools like Suno’s. And while Young isn’t usually one to get involved with online discourse, he felt it was important to speak out about how many people are flooding the scene with AI tracks.</p>

<p class="wp-block-paragraph">“These songs are the sound of Suno, which to me means that the people behind the songs are just straight up uploading original, copyrighted tracks of artists like Madonna and asking the platform to remix them,” Young told me, referring to Josh Fawaz’s “Like a Prayer” cover, which <a href="https://au.rollingstone.com/music/music-news/josh-fawaz-adds-ai-credits-like-a-prayer-spotify-98573/">now includes AI credits</a> following a <a href="https://www.aljazeera.com/economy/2026/8/25/australias-music-charts-ban-ai-made-songs-amid-backlash-over-madonna-cover">wave of online backlash</a>. “If they can do it with major artists like her, they can do it with you, me, and everyone else, which just isn’t cool. They can take your entire catalog, feed it to Suno, and generate ‘new’ songs from that stolen work.”</p>

<p class="wp-block-paragraph">Young claimed that in response to his Threads posts, he received multiple hacking attempts and a wave of online harassment from AI defenders. He also told me that he thinks people bought fake followers to boost <em>his</em> Spotify numbers as a way of casting doubt on his authenticity. That spooked Young — who is raising a young daughter and just put out a new album of his own — to rethink whether he should continue. He’s taken a break from callouts, but he still thinks it’s important to know about the way AI music is harming human artists.</p>

<p class="wp-block-paragraph">“Music production is where most of my income comes from, and almost as soon as AI began rolling out, I started losing many of my clients,” said Young, who has previously done audio mixing and mastering work for Sony Music, Warner, and Universal. “I can only imagine what it’s been like for singers, graphics artists, and people working in other creative fields. Whether you realize it or not, this stuff is impacting everyone.”</p>

<p class="wp-block-paragraph">What Young wishes more listeners could appreciate is how easy it has become to generate entire songs with platforms like Suno. In his opinion, most people using AI to make music “aren’t actually doing anything creative and they don’t have a true artistic process” because many generative tools on the market involve some degree of autogeneration. When I brought up how detailed AI prompts can be, he insisted that many of the people posting AI music likely aren’t even writing their own inputs. Young noted that <a href="https://help.suno.com/en/articles/2462273">Suno’s Simple Mode</a> allows users to whip up songs by simply selecting a musical genre and clicking a button — a process that requires basically zero thinking. (Suno has not responded to a request for comment in time for publication.)</p>

<p class="wp-block-paragraph">As much as traditional artists might loathe generative production, there is no denying that AI songs are making their way into the mainstream. In 2024, Metro Boomin took shots at <a href="https://www.theverge.com/2025/1/15/24344381/drake-umg-lawsuit-kendrick-lamar-not-like-us">Drake</a> with a beat sampling comedian King Willonius’ “<a href="https://www.instagram.com/p/C5wvPViMW8P/?hl=en">BBL Drizzy</a>” — an AI track whose <a href="https://www.billboard.com/business/tech/metro-boomin-bbl-drizzy-future-ai-sampling-1235682587/">vocals, melodies, and instrumental elements</a> were generated by AI music startup <a href="https://www.theverge.com/tech/968375/sony-udio-lawsuit-songs-ai-copyright">Udio</a>. Metro Boomin’s “BBL Drizzy” went viral after the producer posted the beat to SoundCloud and <a href="https://www.complex.com/music/a/alex-ocho/metro-boomin-bbl-drizzy-drake-responds">invited other performers to rap over it</a>. Drake <a href="https://ca.billboard.com/music/rb-hip-hop/drake-metro-boomin-bbl-drizzy-beat-sexyy-red-collab-1235692138/">subsequently rapped over the beat himself</a> on Sexyy Red’s&nbsp; “U My Everything,” and that song managed to peak at 44 <a href="https://www.billboard.com/artist/drake/chart-history/hsi/">on the Billboard Hot 100</a>.&nbsp;</p>

<figure class="wp-block-pullquote has-text-align-left"><blockquote><p>“I also think that a lot of people these days are consuming music like fast food.”</p></blockquote></figure>

<p class="wp-block-paragraph">Wholly AI-generated songs (and people) are finding success, as well. Last summer, Vinih Pray’s Suno-created song “A Million Colors” also <a href="https://archive.is/LcmfG#selection-2177.106-2177.121">peaked at 44 on TikTok’s Viral 50 chart</a>, and AI artists Breaking Rust and Cain Walker <a href="https://www.billboard.com/pro/ai-artists-breaking-rust-country-music-chart-reactions/#recipient_hashed=69147c876d64538a97146072ef01e0685688348b33d4338593af6afad146766d&amp;recipient_salt=4aeea324818b0b8463dab0104e62dfadbef15ff3f224cc988721191125ae6b47&amp;utm_medium=email&amp;utm_source=exacttarget&amp;utm_campaign=billboard_MustRead&amp;utm_content=646323_11-13-2025&amp;utm_term=7584571">made it onto Billboard’s Country Digital Song sales chart — </a>a lesser-known chart focusing on individual song downloads. Meanwhile, Hallwood Media — a label founded by former Geffen Records president Neil Jacobson — <a href="https://www.billboard.com/pro/ai-music-artist-xania-monet-multimillion-dollar-record-deal/">signed AI avatar Xania Monet to a $3 million recording deal</a>. Certain segments of the industry are clearly trying to normalize AI-generated music, and people are definitely making money with their machine-generated tracks. Kapwing estimates that the top 10 most followed / streamed AI music creators on Spotify and YouTube <a href="https://www.kapwing.com/resources/the-most-streamed-and-top-earning-ai-music-artists/">collectively raked in over $6 million in 2025</a>. And with platforms like Deezer reporting that AI songs now account for <a href="https://newsroom-deezer.com/2026/07/ai-music-exceeds-50-percent-daily-uploads-deezer/">over 50 percent of new uploads</a>, that kind of music is getting harder for listeners to avoid — if they can even recognize it. While <a href="https://www.theverge.com/entertainment/977815/spotify-ai-persona-label-recommendations">streaming platforms</a> are beginning to <a href="https://www.theverge.com/tech/983145/apple-music-is-getting-ai-labels-later-this-year">more clearly label</a> AI songs, <a href="https://www.theverge.com/entertainment/830393/ai-music-deezer-survey-spotify">many listeners have reported</a> that they can’t really hear the difference between generative and human-made music.</p>

<p class="wp-block-paragraph">Aside from the people uploading all of these songs, no one has a way of being absolutely certain whether the tracks were generated with AI or made by an actual artist. AI music detection tools are <a href="https://arxiv.org/html/2501.10111v1">one potential solution</a>, but it’s not entirely clear how and, perhaps more importantly, <em>if</em> listeners might incorporate them into their lives. Judging by the numbers (which, of course, can be manipulated with paid streams), there do seem to be people who don’t mind the sounds of Suno and other AI tools. Young knows that most people’s ears probably aren’t well-attuned to identifying audio slop, but he still thinks that music lovers owe it to themselves to make the effort to find real, human artists.</p>

<p class="wp-block-paragraph">“In my opinion, it becomes obvious that you’re listening to AI-generated music when you put on a good pair of headphones,” Young told me. “But I also think that a lot of people these days are consuming music like fast food and listening to it through the speakers on their phone. Or they just have it on a background noise, and they don’t necessarily care what it sounds like.”</p>
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									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Charles Pulliam-Moore</name>
			</author>
			
			<title type="html"><![CDATA[Major YouTube creators are facing backlash for accepting AI money]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/ai-artificial-intelligence/983181/matti-haapoja-sam-kold-kolder-higgsfield-seedance-backlash" />
			<id>https://www.theverge.com/?p=983181</id>
			<updated>2026-08-21T15:16:43-04:00</updated>
			<published>2026-08-21T09:37:52-04:00</published>
			<category scheme="https://www.theverge.com" term="AI" /><category scheme="https://www.theverge.com" term="Creators" /><category scheme="https://www.theverge.com" term="Instagram" /><category scheme="https://www.theverge.com" term="Meta" /><category scheme="https://www.theverge.com" term="Streaming" /><category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="YouTube" />
							<summary type="html"><![CDATA[Over the past few days, a number of prominent filmmaking content creators including Matti Haapoja and Sam “Kold” Kolder have posted videos of themselves demonstrating what&#8217;s possible with AI platform Higgsfield. The videos highlight Higgsfield’s recently added Seedance 2.5 functionality and pitch these technologies as the future of video production. In response to these videos, [&#8230;]]]></summary>
			
							<content type="html">
											<![CDATA[

						
<figure>

<img alt="An AI-generated image of a humanoid robot looking at a phone while walking through the desert." data-caption="A still from Sam Kolder’s video “AI is replacing me.” | Screenshot: The Verge, &lt;a href=&quot;https://www.youtube.com/watch?v=CGoFUxCmBdA&quot; target=&quot;_blank&quot;&gt;YouTube&lt;/a&gt;" data-portal-copyright="Screenshot: The Verge, &lt;a href=&quot;https://www.youtube.com/watch?v=CGoFUxCmBdA&quot; target=&quot;_blank&quot;&gt;YouTube&lt;/a&gt;" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/08/ai-label_eb9dbb.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	A still from Sam Kolder’s video “AI is replacing me.” | Screenshot: The Verge, <a href="https://www.youtube.com/watch?v=CGoFUxCmBdA" target="_blank">YouTube</a>	</figcaption>
</figure>
<p class="wp-block-paragraph">Over the past few days, a number of prominent filmmaking content creators including <a href="https://www.threads.com/@mattih/post/DcBh3cslYcg">Matti Haapoja</a> and <a href="https://www.youtube.com/watch?v=CGoFUxCmBdA">Sam “Kold” Kolder</a> have posted videos of themselves demonstrating what&#8217;s possible with <a href="https://www.theverge.com/entertainment/977994/higgsfield-ai-cully-hill-boys-black-list">AI platform Higgsfield</a>. The videos highlight Higgsfield’s recently added <a href="https://www.theverge.com/ai-artificial-intelligence/974018/pippa-seedance-artist-royalties">Seedance 2.5 functionality</a> and pitch these technologies as the future of video production.</p>

<p class="wp-block-paragraph">In response to these videos, other creators <a href="https://www.threads.com/@chrislawley_/post/DcFuT60Gwry">started sharing</a> what appear to be <a href="https://www.threads.com/@geraldundone/post/DcFRjUfDF0Q">screenshots of partnership offers</a> they’d received from PR firms working on Higgsfield’s behalf. All of this led fans to the conclusion that Higgsfield has been trying to use creators to boost its profile and garner goodwill from the public. Almost immediately, fans began dragging Haapoja and Kolder for seemingly working with Higgsfield. Haapoja’s and Kolder’s videos are not labeled as ads and neither  of the creators responded to <em>The Verge</em>’s questions about whether these were paid partnerships. (After this piece was published, Higgsfield PR manager Nuray Omarkhan said that “the creators were compensated through a negotiated combination of monetary payment and Higgsfield credits.) But in producing and posting videos that <em>feel</em> very much like ads for Higgsfield, both creators left portions of their audiences feeling alienated.</p>

<figure class="wp-block-embed is-type-rich is-provider-threads wp-block-embed-threads"><div class="wp-block-embed__wrapper">
<div class="iframely-embed"><div class="iframely-responsive"><a href="https://www.threads.com/@mattih/post/DcBh3cslYcg/media" data-iframely-url="https://iframely.net/api/iframe?maxheight=750&amp;url=https%3A%2F%2Fwww.threads.com%2F%40mattih%2Fpost%2FDcBh3cslYcg%2Fmedia&amp;key=a95589c51263af39f0de8ef8737db4f3"></a></div></div>
</div></figure>

<p class="wp-block-paragraph">Haapoja and Kolder enthusiastically frame Higgsfield and Seedance 2.5 as innovative tools that have the potential to revolutionize the entertainment industry. Haapoja’s is kind of like an infomercial where he explains how <em>Cully Hill Boys</em> — <a href="https://www.theverge.com/entertainment/977994/higgsfield-ai-cully-hill-boys-black-list">Higgsfield’s feature-length film</a> starring AI-generated duplicates of YouTubers Mikyle “N3on” Rafiq and Matt Kiatipis — was produced with prompts. Haapoja also demonstrates Seedance 2.5’s capabilities with AI-manipulated footage of himself placed in different sci-fi settings. Kolder’s video — titled “AI is replacing me” — tells a story that starts off with an explanation of Kolder’s background in video production before it becomes a fictionalized, <em>Chappie</em>-esque narrative in which he explores Mauritania with the help of a robot. Both videos blend footage of real people with distinctly uncanny AI-generated imagery.</p>
<div class="youtube-embed"><iframe title="AI is replacing me" src="https://www.youtube.com/embed/CGoFUxCmBdA?rel=0" allowfullscreen allow="accelerometer *; clipboard-write *; encrypted-media *; gyroscope *; picture-in-picture *; web-share *;"></iframe></div>
<p class="wp-block-paragraph">On Threads, Haapoja’s video was met with pushback from fans and other creators who consider him their peer. <a href="https://www.threads.com/@mkbhd/post/DcDbsFeHP3Z?xmt=AQG0wm4C-6TUpcJKIYFct_q5dzPDxNofhCjdh708bCgQZw">Marques Brownlee took issue</a> with Haapoja likening generative AI to the Canon EOS 5D Mark II (an iconic DSLR known for making shooting in 1080p full HD more affordable for independent filmmakers). Brownlee also emphasized that unlike the 5D Mark II (a physical tool people still had to learn how to use), gen AI is “trained on real human-made material without any credit.” </p>

<p class="wp-block-paragraph">Unlike the overwhelmingly negative feedback to Haapoja’s video, Kolder’s comments section on YouTube was more of a mixed bag, with many viewers responding positively. But for every few “absolute cinema!” or “amazing transitions!” comments, there are people lamenting that “AI defeated our king” and insisting that “no AI can replace creative artists.” </p>
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/08/Screenshot-2026-08-21-at-9.01.40-AM.png?quality=90&amp;strip=all&amp;crop=0,0,100,100" alt="A screenshot of the Threads comments beneath Matti Haapoja’s video about using Higgsfield and Seedance 2.5." title="A screenshot of the Threads comments beneath Matti Haapoja’s video about using Higgsfield and Seedance 2.5." data-has-syndication-rights="1" data-caption="Some of the comments beneath Matti Haapoja’s video about using Higgsfield and Seedance 2.5. | Screenshot: The Verge, &lt;a href=&quot;https://www.threads.com/@mattih/post/DcBh3cslYcg&quot; target=&quot;_blank&quot;&gt;Threads&lt;/a&gt;" data-portal-copyright="Screenshot: The Verge, &lt;a href=&quot;https://www.threads.com/@mattih/post/DcBh3cslYcg&quot; target=&quot;_blank&quot;&gt;Threads&lt;/a&gt;" />
<p class="wp-block-paragraph">The negative reactions to Haapoja’s and Kolder’s videos have been much louder than most of the responses to some of Higgsfield’s other recent creator collaborations. <em>Cully Hill Boys</em> debuted last week without all that much fanfare, which made it seem like viewers might not have had particularly strong feelings either way about it. When you scroll through some of the posts that <em>Cully Hill Boys</em>’ cast <a href="https://www.instagram.com/reel/Db3a1_cCxDv/?igsi=MWJmY2pqcm1nanF6MQ==">shared about the film</a>, there’s a mix of AI boosters cheering Higgsfield on and people knocking the company for being a slop purveyor. For the most part, those criticisms haven’t been aimed at the film’s cast — who gave Higgsfield the right to use their likenesses, but were otherwise not as directly involved in the project’s production as traditional actors would be.</p>

<p class="wp-block-paragraph">What’s different about Haapoja’s and Kolder’s posts is how they come across as sponsored advertising intended to ingratiate the creators’ audiences with Higgsfield. Even though neither of the creators goes so far as to say “you, too, should absolutely be using these products,” that certainly seems to be the underlying message. The caption for Kolder’s video appears to contain what looks like an affiliate link, offering a 30 percent discount on an annual Higgsfield subscription.</p>

<p class="wp-block-paragraph">As common as partnerships between brands and creators are today, Haapoja’s and Kolder’s cases show what can happen when people with large social media followings involve themselves with products and companies that don’t align with their audiences’ values. This is a potential issue with basically any product, but by endorsing generative AI in particular, creators are opening themselves up to becoming focal points for <a href="https://news.gallup.com/poll/712751/americans-cool-toward.aspx">people’s negative feelings about the technology</a>. That’s what happened earlier this month when <a href="https://www.theverge.com/tech/975173/openai-influencers-brand-trip-ai-backlash-marketing">OpenAI invited a gaggle of influencers to a luxury resort</a> in New York for a “Summer Club” retreat. None of those content creators uploaded anything as substantial as lengthy videos showing off OpenAI’s tools, but their posts about the trip and receiving OpenAI-branded swag were <a href="https://www.cbc.ca/news/business/openai-influencers-summer-camp-controversy-9.7296991">more than enough</a> to leave their <a href="https://futurism.com/artificial-intelligence/influencer-melts-down-paid-shill-openai">followers turned off</a>.</p>

<p class="wp-block-paragraph">While companies like OpenAI and Higgsfield can afford (to some extent) to rub people the wrong way with their advertisements, creators who agree to partnerships with AI companies are in a much more complicated position. Creators can only secure such deals after building large followings, but those followings often consist of people who see them as trustworthy individuals with beliefs similar to their own. For creators like Haapoja and Kolder, whose appeal as filmmakers lies in their own human creativity, this bargain is especially risky. At a time when many AI services and tools are seen as a threat, endorsing the technology can signal to their followers that they aren’t someone to be invested in.</p>

<p class="wp-block-paragraph"><strong><em>Update, August 21st: </em></strong><em>This story has been updated with a comment from Higgsfield confirming that these videos were part of paid collaboration deals with creators.</em></p>

<p class="wp-block-paragraph"></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Charles Pulliam-Moore</name>
			</author>
			
			<title type="html"><![CDATA[Nielsen is leaning more on wearables to hear what people are watching]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/entertainment/982358/nielsen-ratings-ppm-smart-watch-cowatching-big-data" />
			<id>https://www.theverge.com/?p=982358</id>
			<updated>2026-08-19T15:53:09-04:00</updated>
			<published>2026-08-19T15:53:09-04:00</published>
			<category scheme="https://www.theverge.com" term="Entertainment" /><category scheme="https://www.theverge.com" term="Film" /><category scheme="https://www.theverge.com" term="Gadgets" /><category scheme="https://www.theverge.com" term="News" /><category scheme="https://www.theverge.com" term="Streaming" /><category scheme="https://www.theverge.com" term="TV Shows" /><category scheme="https://www.theverge.com" term="Wearable" />
							<summary type="html"><![CDATA[In order to beef up its ability to accurately measure viewership data in the streaming era, Nielsen is moving forward with a plan to use more information gathered from its partners’ wearable devices. Today, Nielsen announced “a number of key enhancements” that are being added to its data capturing process ahead of the upcoming fall [&#8230;]]]></summary>
			
							<content type="html">
											<![CDATA[

						
<figure>

<img alt="" data-caption="" data-portal-copyright="Image: The Verge" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/08/STKB393_NIELSEN_MEDIA_RESEARCH.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
		</figcaption>
</figure>
<p class="wp-block-paragraph">In order to beef up its ability to accurately <a href="https://www.theverge.com/streaming-wars/688109/streaming-is-eating-cable-and-broadcast-tvs-lunch">measure viewership data in the streaming era</a>, Nielsen is moving forward with a plan to use more information gathered from its partners’ wearable devices.</p>

<p class="wp-block-paragraph">Today, <a href="https://www.nielsen.com/news-center/2026/nielsen-incorporates-new-enhancements-to-improve-its-data-measurement-leading-into-the-new-fall-tv-season/#">Nielsen announced</a> “a number of key enhancements” that are being added to its data capturing process ahead of the upcoming fall TV season. As of August 31st, Nielsen’s co-viewing data will now include information obtained from smart-watch like gadgets that Neilsen’s research panelists wear in their homes. The Portable People Meter (PPM) Wearables — which Nielsen <a href="https://www.nielsen.com/news-center/2021/nielsen-readies-next-gen-wearable-metering-technologies-and-devices-for-national-local-and-audio-measurement/">first began deploying nationally in 2016</a> to bolster its audio, local TV, and national audience measurements — are meant to be worn on the wrist while listening for audio from TV scenes, series, and films. The company says that users wearing the devices won’t need to go through the typical Nielsen log in process, and it believes that incorporating this technology into its processes will give it a better idea “of how many people are watching a given program.”</p>

<p class="wp-block-paragraph">Building on its <a href="https://variety.com/2026/tv/news/nielsen-tv-ratings-data-arf-cable-audience-boost-1236641380/">decision from earlier this year</a> to adopt the Advertising Research Foundation’s (ARF) <a href="https://thearf.org/dash/">Device and Account Sharing (DASH) data</a> into its methodology, Nielsen will use new DASH estimates that are based on more recent survey data. The company will also use data from two additional surveys in order to better estimate how many Spanish-speaking households are in its pool of panel participants. Nielsen is also updating the machine learning tool it uses to process information from data providers to assess the demographic makeup of individual households, which means. The firm noted that this last update should help “ensure the data is more representative and does not artificially skew toward older residents.”</p>

<p class="wp-block-paragraph">Each of these new features makes it sound like Nielsen is taking even more stops to maintain its position as the industry standard for ratings capture at the time when people’s viewing habits have become much more fractured. The company also has to contend with the way the rise of streaming makes it difficult to accurately assess what people are watching. Being asked to keep Nielsen’s proprietary devices in their homes is nothing new for the company’s panel participants, but the push to wear listening wearables could strike some as a bit intrusive. But if this all really does lead to Nielsen capturing more reliable information, other firms might follow its example.</p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Charles Pulliam-Moore</name>
			</author>
			
			<title type="html"><![CDATA[Coyote vs. Acme is even funnier because Warner Bros. Discovery tried to kill it]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/entertainment/981131/coyote-vs-acme-david-zaslac-warner-bros-discovery" />
			<id>https://www.theverge.com/?p=981131</id>
			<updated>2026-08-18T09:35:35-04:00</updated>
			<published>2026-08-18T09:35:35-04:00</published>
			<category scheme="https://www.theverge.com" term="Entertainment" /><category scheme="https://www.theverge.com" term="Film" /><category scheme="https://www.theverge.com" term="Movie Review" />
							<summary type="html"><![CDATA[There’s an argument to be made that people wouldn’t be all that interested in Coyote vs. Acme if it weren’t for the way David Zaslav tried to kill it. By trying to shelve the project, Warner Bros. Discovery only drew attention to its habit of disappearing nearly completed movies in order to cash in on [&#8230;]]]></summary>
			
							<content type="html">
											<![CDATA[

						
<figure>

<img alt="" data-caption="" data-portal-copyright="Image: Ketchup Entertainment" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/08/CVA-Still-8.jpg?quality=90&#038;strip=all&#038;crop=0,13.543332248264,100,72.120003255208" />
	<figcaption>
		</figcaption>
</figure>
<p class="wp-block-paragraph">There’s an argument to be made that people wouldn’t be all that interested in <em>Coyote vs. Acme </em>if it weren’t for the way David Zaslav tried to kill it. By trying to shelve the project, Warner Bros. Discovery only drew attention to its habit of disappearing <a href="https://www.theverge.com/2023/11/10/23955432/warner-bros-discovery-coyote-acme-shelved-john-cena">nearly completed movies in order to cash in on tax write-offs</a>.&nbsp;</p>

<p class="wp-block-paragraph"><em>Coyote vs. Acme</em>’s <a href="https://www.theverge.com/entertainment/978979/coyote-vs-acme-early-reactions-warner-bros-discovery-ketchup-entertainment">generally positive reviews</a><em> </em>are on the money; it really is one of the best <em>Looney Tunes </em>movies in years. In theory, this suggests that the movie <em>might </em>do well at the box office and become a case study in <a href="https://www.theverge.com/entertainment/807438/warner-bros-discovery-history-of-mergers-paramount-apple-netflix-amazon">WBD making terrible decisions</a>. Ironically, though, all of the drama surrounding the live-action / animated hybrid film is actually part of what makes it an enjoyable watch.&nbsp;</p>

<p class="wp-block-paragraph">Loosely based on <a href="https://www.newyorker.com/magazine/1990/02/26/coyote-v-acme">Ian Frazier’s Coyote v. Acme piece in <em>The New Yorker</em></a>, the new movie follows Wile E. Coyote as he concocts another harebrained scheme to kill the Road Runner. But rather than simply trying to destroy his nemesis with elaborate plans that involve various gadgets, Coyote decides to go after Acme with a lawsuit over its faulty products. Though attorney Kevin Avery (Will Forte) would rather take the settlement proposed by Acme’s legal counsel Buddy Crane (John Cena), Coyote believes he can receive a much bigger payout by going to court. And with countless examples of how Acme’s products have harmed him, Coyote’s confident that he can build a strong case.</p>
<div class="youtube-embed"><iframe title="Coyote vs. ACME | Final Trailer" src="https://www.youtube.com/embed/kMsiD1Nky5I?rel=0" allowfullscreen allow="accelerometer *; clipboard-write *; encrypted-media *; gyroscope *; picture-in-picture *; web-share *;"></iframe></div>
<p class="wp-block-paragraph"><em>Coyote vs. Acme </em>leans into the absurd with a world in which humans and cartoon maniacs exist alongside one another. When the coyote isn’t busy trying to catch his dinner, he has to deal with all the ordinary drudgery that comes with being a productive member of society, like Avery’s niece, Paige (Lana Condor.) This and the way a bevy of <em>Looney Tunes </em>characters pop up as people working regular jobs brings a delightful energy to <em>Coyote vs. Acme </em>that’s akin to <em>The Muppets. </em>And by framing Acme as a cross between WBD, Apple, Tesla, and Lockheed Martin, the movie sets its story up to work as commentary about corporations screwing customers over with false promises.</p>

<p class="wp-block-paragraph">At its core, <em>Coyote vs. Acme </em>is a classic <em>Looney Tunes </em>project, meaning that it spends much of its runtime focusing on ridiculous gags. The movie’s script — penned by James Gunn, Jeremy Slater, and Samy Burch — features moments where Coyote and Avery grow to see one another as friends, but it’s mostly focused on showcasing how chaotic life would be in a world filled with beings who regularly defy the laws of physics with their cartoonish antics. This makes <em>Coyote vs. Acme </em>an excellent showcase of the way its creative team blends traditional animation with live-action footage. The movie’s set pieces are mildly amusing, but its story is so by-the-numbers that one would be hard-pressed to call it riveting.</p>

<p class="wp-block-paragraph">What <em>is </em>interesting about the film’s story is the way it makes WBD seem like a studio that’s afraid of poking fun at itself. You can almost hear Gunn, Slater, and Burch having a laugh at Zaslav’s expense as Foghorn Leghorn (Eric Bauza) is introduced as Acme’s conniving leader, and those kinds of jokes are what makes the movie feel like it might actually resonate with audiences. By going meta and not exactly trying to be a movie for children (remember, this is about a legal battle), <em>Coyote vs. Acme </em>highlights how WBD could be getting a bit more use out of characters like Bugs Bunny (also Bauza) and Granny (Candi Milo). Had the studio just put the movie out on its own, it might have made Zaslav and his fellow executives seem like people with an understanding of how to capitalize on legacy intellectual property. But whatever accolades <em>Coyote vs. Acme </em>ultimately receives will largely be attributed to Ketchup Entertainment, which bought the rights to distribute it.</p>

<p class="wp-block-paragraph">The box office performances for WBD’s last few <em>Looney Tunes </em>projects suggests that <em>Coyote vs. Acme </em>won’t be breaking any records before it winds up on one streaming platform or another. But when the film releases on August 28th, it will remind the public of how ready WBD was to throw it in the chipper. Especially now as the studio navigates a potential merger with Paramount, that kind of cavalier attitude toward jettisoning people’s work makes Zaslav’s WBD seem like a company that isn’t exactly committed to art. That might not matter to Zaslav, who stands to make bank regardless of whether the Paramount merger goes through. But it’s a terrible look for a studio that’s trying to maintain its reputation as one of Hollywood’s biggest players.</p>
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									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Charles Pulliam-Moore</name>
			</author>
			
			<title type="html"><![CDATA[The X-Files creator Chris Carter wanted to make a more horrific movie]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/entertainment/979925/the-x-files-chris-carter-vrach-frankenshteyn-interview-hulu" />
			<id>https://www.theverge.com/?p=979925</id>
			<updated>2026-08-14T13:52:11-04:00</updated>
			<published>2026-08-14T14:00:00-04:00</published>
			<category scheme="https://www.theverge.com" term="Entertainment" /><category scheme="https://www.theverge.com" term="Film" /><category scheme="https://www.theverge.com" term="Interview" /><category scheme="https://www.theverge.com" term="Report" /><category scheme="https://www.theverge.com" term="Streaming" /><category scheme="https://www.theverge.com" term="TV Shows" />
							<summary type="html"><![CDATA[The version of The X-Files: I Want to Believe that premiered in 2008 was not exactly the movie co-writer / director Chris Carter intended to make. Carter wanted to bring agents Mulder and Scully back to the big screen with a grisly story about faith and the supernatural. But executives at 20th Century Fox felt [&#8230;]]]></summary>
			
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<img alt="A man sitting at a desk and a woman leaning down over the man’s shoulder. Both are looking at a computer screen." data-caption="" data-portal-copyright="Image: Hulu / 20th Century Studios" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/08/XF2_113_R_448b4ad0e1ebcaa5ae49047753da1824142ce9f9.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p class="wp-block-paragraph">The version of <em>The X-Files: I Want to Believe </em>that premiered in 2008 was not exactly the movie co-writer / director Chris Carter intended to make. Carter wanted to bring agents Mulder and Scully back to the big screen with a grisly story about faith and the supernatural. But executives at 20th Century Fox felt that Carter’s ideas were too dark, and he was pushed to turn the project into a PG-13 feature. Now, almost two decades after <em>I Want to Believe</em>’s theatrical debut, Carter is back with a new director’s cut of the film for Hulu that’s much closer to his original vision.&nbsp;</p>

<p class="wp-block-paragraph">“We got to tell a good <em>X-Files</em> story,” Carter said of the original cut during a recent conversation we had about the new release. ”We just didn&#8217;t get to tell it in the way that we had intended.”</p>

<p class="wp-block-paragraph"><em>The X-Files: I Want to Believe – Vrach Frankenshteyn</em>’s Russian subtitle is meant to clue you into how heavily the movie leans into the series’ monster of the week-style storytelling. Mulder (David Duchovny) and Scully (Gillian Anderson) find themselves unwittingly investigating a string of gruesome kidnappings with the help of a predatory priest (Sir William Connolly) who claims to have psychic visions. Neither of the agents know what to make of the man’s supposed abilities, but they can’t ignore the way he consistently leads the FBI to dismembered body parts hidden in the frozen, West Virginian wilderness.</p>
<div class="youtube-embed"><iframe title="The X-Files: I Want to Believe - Vrach Frankenshteyn | Official Trailer | Hulu" src="https://www.youtube.com/embed/vbmA8V65czY?rel=0" allowfullscreen allow="accelerometer *; clipboard-write *; encrypted-media *; gyroscope *; picture-in-picture *; web-share *;"></iframe></div>
<p class="wp-block-paragraph">The new cut of <em>I Want to Believe</em> puts an emphasis on its <em>Frankenstein </em>elements that almost makes it feel like 20th Century Studios wanted to tap into <a href="https://www.theverge.com/entertainment/800374/frankenstein-review-netflix-guillermo-del-toro">Hollywood’s recent</a> <a href="https://variety.com/2026/film/reviews/the-bride-review-jessie-buckley-christian-bale-1236677964/">fascination with</a> <a href="https://variety.com/2026/film/reviews/the-bride-review-jessie-buckley-christian-bale-1236677964/">reimagining Mary Shelley&#8217;s</a> <a href="https://www.theverge.com/23569541/birth-rebirth-review-shudder">seminal sci-fi novel</a>. But Carter told me that he thinks his version is actually exploring some of the real world horrors that are woven into <a href="https://www.theverge.com/column/963917/optimizer-bryan-johnson-biohacking-health">people’s desperate searches</a> for youth and immortality.&nbsp;</p>

<p class="wp-block-paragraph">“There&#8217;s this tech bro idea that if you do the right things and eat the right things, you might be able to live forever and ever,” Carter explained. “But if you&#8217;re able to transplant your head successfully onto younger and younger bodies, who&#8217;s to say that&#8217;s not everlasting life?”</p>

<p class="wp-block-paragraph">While writing <em>I Want to Believe </em>back in the early aughts, Carter was inspired by <a href="https://news.stthomas.edu/publication-article/the-seminal-and-sometimes-weird-science-of-dr-robert-white/">the work of Robert J. White</a> — a neurosurgeon and bioethicist who successfully managed to transplant the head of one living monkey onto another’s body in the 1970s. Before White’s death in 2010, Carter met with him in Ohio to speak about his work, and their conversation informed some of <em>I Want to Believe</em>’s beats. With <em>Vrach Frankenshteyn</em>, Carter wanted to highlight the visceral sense of fear that might be felt by someone undergoing experiments similar to White’s. The new cut spends less time focusing on Mulder and Scully’s personal relationship, and puts more of its energy into making you feel the terror of its victim characters.</p>

<p class="wp-block-paragraph">“You have these women who have been stalked, violently taken from their cars, and then trapped in boxes, where they witness these terrible medical procedures they’re going to be subjected to,” Carter said. “If the audience now comes into this movie thinking about head transplants and this title, plot details like finding an arm in the ice and snow brings them into this story in a different way.”</p>
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/08/XF2_230R_R_1f61a93f4af42cee81221c13c6956f7c0748f02a.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100" alt="David Duchovny, Gillian Anderson, and Chris Carter on the set of The X-Files: I Want to Believe." title="David Duchovny, Gillian Anderson, and Chris Carter on the set of The X-Files: I Want to Believe." data-has-syndication-rights="1" data-caption="David Duchovny, Gillian Anderson, and Chris Carter on the set of The X-Files: I Want to Believe. | Image: Hulu / 20th Century Studios" data-portal-copyright="Image: Hulu / 20th Century Studios" />
<p class="wp-block-paragraph">Though <em>I Want to Believe </em>was met with mixed reviews when it first hit theaters, the series continued with two revival seasons on Fox that ran from 2016 to 2018. Those seasons and the rise of digital streaming brought a new generation of viewers into the <em>X-Files </em>fandom. Carter told me that he’s regularly surprised to meet young people who feel a deep connection to the world he created even though they weren’t alive when the show was originally airing. Carter appreciates that, for those fans, <em>The X-Files </em>is something they’re experiencing for the first time, and it’s markedly different from <a href="https://www.theverge.com/entertainment/915640/silo-season-2-apple-tv-date-trailer">the new generation of streaming sci-fi series</a>.&nbsp;</p>

<p class="wp-block-paragraph">Carter — who’s currently working with his wife, Dori, on a movie about a woman forced to live her mother’s life in the 1950s titled <a href="https://www.imdb.com/title/tt44111567/"><em>Queens for a Day</em></a> — knows the pleasure of watching truly original and distinct stories unfold. That’s why he has tried to keep himself in the dark about what <a href="https://deadline.com/2026/02/ryan-coogler-x-files-reboot-hulu-pilot-order-daneille-deadwyler-1236733363/">Ryan Coogler is cooking up</a> with his own upcoming spin on <em>The X-Files. </em>That said, while shooting <em>Queens for a Day </em>in Vancouver, Carter couldn’t stop some of the members from his production crew from visiting Coogler’s nearby set. And while Carter insisted about being kept in the dark about any “secret inside information,” he has faith that Coogler is going to “bring his stamp” to the franchise.</p>

<p class="wp-block-paragraph">“Ryan is a filmmaker I completely respect,” Carter said. “I&#8217;ve made a point of not reading [his script] because I want to watch it like everyone else. But I’ve got an inkling about what he’s doing with his approach and this diverse cast, and it’s very exciting to me.”</p>

<p class="wp-block-paragraph"><em>The X-Files: I Want to Believe – Vrach Frankenshteyn </em>is now streaming on Hulu.</p>
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			<entry>
			
			<author>
				<name>Charles Pulliam-Moore</name>
			</author>
			
			<title type="html"><![CDATA[I looked inside an AI generated movie, and the best parts were all human]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/entertainment/977994/higgsfield-ai-cully-hill-boys-black-list" />
			<id>https://www.theverge.com/?p=977994</id>
			<updated>2026-08-13T11:41:56-04:00</updated>
			<published>2026-08-13T11:30:00-04:00</published>
			<category scheme="https://www.theverge.com" term="AI" /><category scheme="https://www.theverge.com" term="Entertainment" /><category scheme="https://www.theverge.com" term="Film" /><category scheme="https://www.theverge.com" term="Report" />
							<summary type="html"><![CDATA[Imagine a trio of bumbling, English lads who fantasize about becoming megastars while knocking back a few pints in a grimy pub somewhere in London. Picture the guys chortling and trying to one-up each other&#8217;s idealized visions of the future with a series of increasingly glitzy fantasies in which their fame leads to access to [&#8230;]]]></summary>
			
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<img alt="An AI-generated image of three men looking bewildered while standing on a stage in a night club." data-caption="" data-portal-copyright="Image: Higgsfield AI" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/08/CullyHillBadge.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p class="has-drop-cap wp-block-paragraph">Imagine a trio of bumbling, English lads who fantasize about becoming megastars while knocking back a few pints in a grimy pub somewhere in London. Picture the guys chortling and trying to one-up each other&#8217;s idealized visions of the future with a series of increasingly glitzy fantasies in which their fame leads to access to groupies and lavish parties on luxurious boats. Imagine these men are actually characters in a film — one filled with hyperkinetic smash cuts to action sequences in which they’re fighting or running from armed goons. This movie might be the sort of feature you’d expect from directors like Edgar Wright or Guy Ritchie. But all of this actually comes from <em>Cully Hill Boys</em>, the latest project from the AI filmmaking platform Higgsfield.</p>

<p class="wp-block-paragraph"><em>Cully Hill Boys </em>is one of the few <a href="https://www.theverge.com/ai-artificial-intelligence/948425/tribeca-2026-dear-upstairs-neighbors-google-deepmind-openai">AI movies out this year</a> that comes anywhere near close to looking and feeling like a traditionally produced feature. A large part of the movie’s strength is almost certainly rooted in how much Wright and Ritchie’s style has been baked into it, and it’s not just visual inspiration. In addition to <a href="https://www.youtube.com/watch?v=h_qQ0aKyXEA">posting <em>Cully Hill Boys </em>online</a>, Higgsfield published many of the prompts that were used to make it. Several of those prompts mention Wright and Ritchie by name, which, along with a script written by a real screenwriter, underlines how the best parts of these films are undeniably taken from actual human artists.</p>

<p class="wp-block-paragraph"><em>Cully Hill Boys </em>tells the story of three struggling rappers from East London whose lives are turned upside down when they accidentally steal a crime lord’s money. The project is codirected by Adilet Abish and Aitore Zholdaskali — who also helmed <a href="https://www.decodingeverything.com/cannes-2026-dispatch-2-paper-tiger-her-private-hell-hope-review/">Higgsfield’s <em>Hell Grind</em></a> feature — and is based on a script that was initially written by Tim Planagan before it landed on <a href="https://theplaylist.net/20-best-worst-films-made-from-black-list-scripts-20140410/">the Black List screenplay submission service</a> for unproduced projects. After acquiring the script’s AI production rights, Higgsfield tapped streamer <a href="https://www.instagram.com/n3onsingh/">Mikyle “N3on” Rafiq</a>, basketball content creator <a href="https://www.instagram.com/mkiatipis/?hl=en">Matt Kiatipis</a>, and UFC fighter <a href="https://www.instagram.com/stylebender/?hl=en">Israel Adesanya</a> to “star” as its leads. Though none of <em>Cully Hill Boys</em>’ actors shot any scenes on set, each of them signed licensing agreements with Higgsfield for their likenesses to be used in the project. And while Planagan gave Higgsfield the ability to adapt this story using generative AI, he still retains the rights necessary for it to be produced traditionally.</p>
<div class="youtube-embed"><iframe title="The Cully Hill Boys - Trailer (2026)" src="https://www.youtube.com/embed/VG31V_tIzC0?rel=0" allowfullscreen allow="accelerometer *; clipboard-write *; encrypted-media *; gyroscope *; picture-in-picture *; web-share *;"></iframe></div>
<p class="wp-block-paragraph">Rather than trying to release <em>Cully Hill Boys </em>in theaters, Higgsfield — another <a href="https://www.theverge.com/ai-artificial-intelligence/974018/pippa-seedance-artist-royalties">service that sells access to various AI models</a> — uploaded the film and most of its constituent prompts online in order to showcase what’s possible with its <a href="https://higgsfield.ai/cinematic-video-generator">Cinema Studio suite of AI filmmaking tools</a>. The film also functions as a gigantic ad for Higgsfield’s newly added Seedance 2.5 functionality, and to highlight new ways that studios can collaborate with digital creators.</p>

<p class="wp-block-paragraph">What’s most striking about <em>Cully Hill Boys </em>as you begin to watch it is the way its story moves much in the same way most direct-to-video action / comedies usually do. We’re introduced to Cal (Kiatipis), Horace (Rafiq), and Oli (Adesanya) as a trio of longtime friends who just can’t figure out how to realize their dreams of becoming well-known musicians. After establishing the boys’ interpersonal dynamics, the film zooms out to show us more about who they are individually. Oli’s mom insists that he gets a real job, Cal’s ex doesn’t believe he can be a good father to their daughter, and Horace doesn’t have a lot going on outside of being the group’s designated driver. <em>Cully Hill Boys </em>establishes all of these details in its first few minutes with a series of scenes that flow together with a tonal and visual smoothness that you seldom see from AI films regardless of their length.&nbsp;</p>

<figure class="wp-block-pullquote has-text-align-left"><blockquote><p><em>Cully Hill Boys’</em> story was crafted by a human with an understanding of proper pacing.</p></blockquote></figure>

<p class="wp-block-paragraph">Some of that likely boils down to the way that Seedance 2.5 is capable of churning out much longer (about 30 seconds) clips than other video generation models. With films created with AI video models that only generate a few seconds of footage at a time, you can usually see and hear exactly when clips have been stitched together as a way to work around the technology’s limitations. There’s still some of that in <em>Cully Hill Boys</em>, but many of the project’s scenes unfold at a pace that feels much more organic and closer to what you might expect from a traditionally made feature.</p>

<p class="wp-block-paragraph">Watching the movie, I got the sense its plot’s general cohesion was a reflection of Zholdaskali and Abish — who led a team of nine other directors, according to Higgsfield — closely following the beats of Planagan’s script. <a href="https://variety.com/2026/film/news/higgsfield-ai-n3on-ufc-israel-adesanya-rampage-jackson-1236828414/">Planagan has said</a> that he doesn’t use AI tools in his writing process, and it definitely feels like <em>Cully Hill Boys </em>is a <a href="https://variety.com/2026/film/features/i-saw-hell-grind-ai-generated-film-cannes-shocking-realistic-1236770720/">stronger film than <em>Hell Grind</em></a> because its core narrative was crafted by an experienced, human storyteller with an understanding of proper pacing. There’s a clear logic to characters’ dialog, and the avatars have a passable emotiveness that speaks to how Higgsfield created them using photos and audio clips provided by real people. But when you pay close attention to things like incomprehensible text in books and the way that characters often have a distracting lack of chemistry, it’s easy to clock that most of the movie was made by feeding prompts into various generative models.</p>
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/08/Screenshot-2026-08-13-at-10.46.09-AM.png?quality=90&amp;strip=all&amp;crop=0,0,100,100" alt="An image of three men sitting in the back of a car smiling at each other." title="An image of three men sitting in the back of a car smiling at each other." data-has-syndication-rights="1" data-caption="" data-portal-copyright="Image: Higgsfield AI" />
<p class="wp-block-paragraph">Scrolling through Higgsfield’s official <em>Cully Hill Boys </em>page, it’s actually fascinating to see how many different iterations of individual shots the film’s creative team generated using text prompts. Anthropic’s Claude was used to come up with prompts, which were sent to Seedance 2.5 to create video and speech, while ByteDance’s Seedream and Google’s Nano Banana were used for image and video editing. Per the website, <em>Cully Hill Boys</em>’ creative leads had to split their workflow across different models “because the rules of one job poison the other.” That meant, for example, one instance of Claude had to be focused solely on churning out prompts with wording specifically designed to generate workable images while another was dedicated to doing the same for prompts that would eventually become videos clips.</p>

<p class="wp-block-paragraph">Similar to how <em>Cully Hill Boys </em>as a whole feels like an ad for Higgsfield as one of the many AI filmmaking platforms out there, the company’s transparency about how the film was made comes across as a way to highlight all of the models it gives its users access to. Reading the text prompts — most of which were in English, while some were in Simplified Chinese — you can see how detailed their descriptions are. But when you compare specific prompts to their corresponding scenes in the full movie, it becomes clear that these models aren’t just whipping up impressive shots and camera movements out of thin air. It&#8217;s evident there&#8217;s an extra bit of human work guiding this project.</p>

<div class="image-slider">
	<div class="image-slider">
		
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/08/Screenshot-2026-08-12-at-2.46.55-PM.png?quality=90&amp;strip=all&amp;crop=10.662016145187,0,78.884093014802,100" alt="" title="" data-has-syndication-rights="1" data-caption="" data-portal-copyright="Image: Higgsfield AI" />

<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/08/Screenshot-2026-08-12-at-2.31.59-PM.png?quality=90&amp;strip=all&amp;crop=10.652721264677,0,78.973308080997,100" alt="" title="" data-has-syndication-rights="1" data-caption="" data-portal-copyright="Image: Higgsfield AI" />
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<p class="wp-block-paragraph">More than a few of the prompts related to <em>Cully Hill Boys</em>’ zippier, more action-packed scenes reference elements of Wright and Ritchie’s styles of filmmaking. The prompts didn’t contain explicit directions to mimic any specific one of Wright or Ritchie films, but they did include asks for “GUY RITCHIE COVERAGE” and “DYNAMIC clip-style (Edgar Wright snap.)” It’s not unusual for traditional directors to pay homage by replicating one another’s signature filmmaking techniques. But <em>Cully Hill Boys</em>’ is a different sort of beast because its production process seemingly hinges on its underlying AI models having first been trained on Wright and Ritchie’s IP in order to understand when they’re being asked to generate similar footage.</p>

<p class="wp-block-paragraph">As impressive as <em>Cully Hill Boys </em>is compared to other AI movies, it feels more like a (mostly) polished proof of concept than a project that’s ready for the mainstream spotlight. Rafiq, Kiatipis, and Adesanya’s fans might get a kick out of seeing their faves in a feature-length production, but this probably isn’t something that most moviegoers would be keen to watch. Higgsfield likely understands that reality. <em>Cully Hill Boys</em>’ real value is in its potential to further normalize the idea of AI movies in people’s minds.</p>
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									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Charles Pulliam-Moore</name>
			</author>
			
			<title type="html"><![CDATA[Watching Roku’s AI channel is like eating from a trough]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/entertainment/976939/roku-fairground-ai-fast-channel" />
			<id>https://www.theverge.com/?p=976939</id>
			<updated>2026-08-07T14:59:46-04:00</updated>
			<published>2026-08-07T14:59:46-04:00</published>
			<category scheme="https://www.theverge.com" term="AI" /><category scheme="https://www.theverge.com" term="Entertainment" /><category scheme="https://www.theverge.com" term="Streaming" /><category scheme="https://www.theverge.com" term="TV Shows" />
							<summary type="html"><![CDATA[The appeal of free ad-supported streaming television (FAST) channels has always been the way they make it easier to (re)discover classic films and series. But Roku’s latest experiment in the FAST space has less to do with traditionally produced entertainment and is entirely focused on giving viewers access to a constant source of AI-generated content. [&#8230;]]]></summary>
			
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<img alt="An AI-generated illustration of a man in a suit holding up a purple pocket watch." data-caption="" data-portal-copyright="Image: Roku / Fairground" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/08/Screenshot-2026-08-07-at-2.40.34-PM.png?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p class="wp-block-paragraph">The appeal of <a href="https://www.theverge.com/23680217/fast-services-tubi-roku-pluto-tv">free ad-supported streaming television</a> (FAST) channels has always been the way they make it easier to (re)discover classic films and series. But Roku’s latest experiment in the FAST space has less to do with traditionally produced entertainment and is entirely focused on giving viewers access to a constant source of AI-generated content.</p>

<p class="wp-block-paragraph">This week, <a href="https://cordcuttersnews.com/roku-adds-4-new-free-channels-to-roku-tvs-roku-players-in-august-2026/">Roku added four new channels</a> to its library of streamable programming. Along with dedicated feeds for old episodes of <em>Mad TV</em>, <em>Whose Line Is It Anyway?</em>, and a variety of Black sitcoms, the platform also debuted a 24/7 stream filled with projects from <a href="https://fairground.tv/">Colin Petrie-Norris’ AI startup, Fairground</a>. Partnering with Roku is a significant step up for Fairground, which launched in 2025 and is <a href="https://variety.com/2025/digital/news/fairground-xumo-colin-petrie-norris-ai-generated-movies-1236394554/">reportedly working on</a> its own AI-generated adaptations of <em>Robin Hood </em>and <em>Dracula</em>. But watching the Fairground channel, you get the distinct sense that Roku hasn’t really gotten all that much out of the deal aside from the ability to say that it’s getting in on the gen AI craze.</p>

<p class="wp-block-paragraph">Like all FAST channels, Fairground AI Creator TV is filled with a curated selection of programming that you’re meant to watch somewhat passively. While you can scrub forward and backward a few seconds, there’s no way to choose exactly what kinds of videos the channel serves up. That might add a fun sense of discovery to the channel if it featured series and films that were actually riveting. But everything that I saw while watching for about an hour was more or less the same kind of short-form slop that text-to-video models have become known for.&nbsp;</p>

<p class="wp-block-paragraph">Aside from being produced with AI, there’s no consistent theme or genre to any of Fairground’s programming — all of which is made by a selection of content creators who have partnered with the company. Some videos are clearly generated by models trained on footage ripped from professionally produced anime, while others just look like terrible “lifelike” CGI. Surprisingly, there were semi-cohesive narratives to some of what I watched. I could follow what was going on in a “live-action” horror about people destroying a demon by making fun of it, and I got the sense that a fantasy about Greek heroes might have been <a href="https://www.theverge.com/entertainment/965616/ash-koosha-odysseus-the-fall-foundtain-zero-tilly-norwood">inspired by <em>The Odyssey</em></a>.&nbsp;</p>
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/08/Screenshot-2026-08-06-at-1.31.37-PM.png?quality=90&amp;strip=all&amp;crop=7.9913690476191,0,84.017261904762,100" alt="An AI-generated image of a monster with numerous eyeballs all over its face." title="An AI-generated image of a monster with numerous eyeballs all over its face." data-has-syndication-rights="1" data-caption="" data-portal-copyright="Image: Roku / Fairground" />
<p class="wp-block-paragraph">You can tell from the videos’ length and the way their audio is mixed that there was some degree of post-production editing. But the videos’ general lack of visual polish makes it obvious that they were cobbled together from machine-generated clips rather than shots crafted by a human artist. And the overall shoddiness of Fairground’s programming becomes especially apparent whenever the stream cuts to an ad — this is a FAST channel — for one of the traditionally produced movies and shows Roku offers.</p>

<p class="wp-block-paragraph">Fairground’s website <a href="https://fairground.tv/company/about-us">makes a point</a> of emphasizing that it pays its content partners for their generations in addition to giving them an undisclosed share of the platform’s revenue. There’s no mention of which models are used to create Fairground’s content or whether it secured rights to use whatever training data is in the mix. But Fairground does stress that its programming is designed for “the living room, not the feed,” which says a lot about what kind of niche Petrie-Norris and his team are trying to carve out.</p>

<p class="wp-block-paragraph">Most AI production startups have framed themselves as being poised to revolutionize the entertainment industry with technologies that will render traditional production workflows obsolete. Generally, the “Hollywood is so cooked” set insists that AI will soon be able to churn out films and shows comparable to a major studio’s, but that doesn’t really seem like the approach Fairground is leaning into. Rather than trying to be just as good or better than regular programming, it feels like Fairground simply wants its content to exist in the same general space as stuff that people might intentionally go looking for. Apparently, Roku thinks Fairground’s offerings are good enough to be platformed, which is depressing, but not altogether shocking as <a href="https://www.theverge.com/streaming/950644/fox-roku-acquisition-lachlan-murdoch-fox-news-consolidation">the company enters its Fox era</a>.&nbsp;</p>

<p class="wp-block-paragraph">Fairgrounds’ content isn’t at all impressive, but its presence on Roku gives the startup a way to reach a massive audience of potential viewers. It’s easy to imagine an AI company seeing a business opportunity in the “looking for something mindless to play in the background” crowd, but this stuff doesn’t feel like something anyone would want to put on.</p>
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									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Charles Pulliam-Moore</name>
			</author>
			
			<title type="html"><![CDATA[Don’t screw this up, Marvel]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/entertainment/975297/spider-man-brand-new-day-marvel-sony-xmen-doomsday" />
			<id>https://www.theverge.com/?p=975297</id>
			<updated>2026-08-04T19:20:56-04:00</updated>
			<published>2026-08-04T19:20:56-04:00</published>
			<category scheme="https://www.theverge.com" term="Analysis" /><category scheme="https://www.theverge.com" term="Comics" /><category scheme="https://www.theverge.com" term="Entertainment" /><category scheme="https://www.theverge.com" term="Film" /><category scheme="https://www.theverge.com" term="Marvel" /><category scheme="https://www.theverge.com" term="Report" />
							<summary type="html"><![CDATA[In less than a week, Spider-Man: Brand New Day raked in $1 billion worldwide and had the biggest box office opening weekend in Hollywood history. The feature has been a reminder of why Sony is probably never going to give up the Spider-Man film rights, and highlighted how Marvel Studios was smart to strike a [&#8230;]]]></summary>
			
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<img alt="Spider-Man holding up a large, heavy metal object over his head." data-caption="" data-portal-copyright="Image: Sony / Marvel" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/08/SBND-27223_r.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p class="has-drop-cap wp-block-paragraph">In less than a week, <a href="https://www.theverge.com/entertainment/896564/spider-man-brand-new-day-trailer"><em>Spider-Man: Brand New Day</em></a><em> </em>raked in <a href="https://variety.com/2026/film/box-office/spider-man-brand-new-day-billion-dollars-six-days-1236826658/">$1 billion worldwide</a> and had the <a href="https://www.hollywoodreporter.com/movies/movie-news/spider-man-brand-new-day-opening-record-endgame-box-office-1236662986/">biggest box office opening weekend in Hollywood history</a>. The feature has been a reminder of why Sony is probably never going to give up the Spider-Man film rights, and highlighted how Marvel Studios was smart to strike a deal to <a href="https://www.theverge.com/2017/6/20/15841200/spider-man-marvel-sony-cinematic-universe-rights-management">bring the character into its own films</a>. But as successful as <em>Brand New Day </em>has been, the larger MCU has been <a href="https://www.theverge.com/23942217/marvel-mcu-marvels-variety-franchise-disney-quality">stuck in a confounding slump</a> for the past few years. And while this latest <em>Spider-Man </em>movie was truly excellent, it’s not necessarily a sign that Marvel has figured out how to get things back on track.</p>

<p class="wp-block-paragraph">Though <em>Brand New Day</em>’s current box office is undeniably impressive, it’s not exactly <em>surprising </em>when you take a beat to remember how consistently well Sony and Marvel’s recent live-action Spider-Man<em> </em>projects have performed in the past. Both <a href="https://www.theverge.com/2017/6/29/15892494/spider-man-homecoming-review-tom-holland-michael-keaton-robert-downey-jr"><em>Spider-Man: Homecoming</em></a><em> </em>and <a href="https://www.theverge.com/2021/12/14/22834061/spider-man-no-way-home-review-tom-holland-marvel-multiverse"><em>No Way Home</em></a><em> </em>cleared the $100 million mark during their opening weekends, and it only took <a href="https://www.theverge.com/2019/6/27/18761022/spider-man-far-from-home-review-tom-holland-jake-gyllenhaal-mysterio-mcu"><em>Far From Home</em></a><em> </em>six days to <a href="https://variety.com/2019/film/news/box-office-spiderman-far-from-home-opening-weekend-marvel-1203260619/">pull in $185 million</a>. What’s different here is how quickly <a href="https://deadline.com/2026/08/box-office-spider-man-brand-new-day-billion-record-1237017056/"><em>Brand New Day </em>has shattered records</a> and cemented itself as one of Marvel and Sony’s most fruitful collaborations.&nbsp;</p>

<p class="wp-block-paragraph">The film’s a testament to the fact that people do still have an appetite for big-screen comic book spectacle when the stars align just right. But the things that make this latest Spider-Man project work so well haven’t been present in the Sony-free parts of Marvel’s interconnected universe.</p>

<p class="wp-block-paragraph"><em>Editor’s note: This post contains </em>Spider-Man: Brand New Day<em> spoilers</em>.</p>
<div class="youtube-embed"><iframe title="SPIDER-MAN: BRAND NEW DAY – Final Trailer (Peter’s Journey) 4K" src="https://www.youtube.com/embed/daXaTug8rL4?rel=0" allowfullscreen allow="accelerometer *; clipboard-write *; encrypted-media *; gyroscope *; picture-in-picture *; web-share *;"></iframe></div>
<p class="wp-block-paragraph">Even though Jon Watts’ Spider-Man<em> </em>trilogy eventually started mucking around in the multiverse, those films told relatively self-contained stories that were focused on building a grounded world around Tom Holland’s Peter Parker. Taking that approach highlighted the character’s evolution as a solo hero and made it interesting whenever he got roped into situations with the Avengers.&nbsp;</p>

<p class="wp-block-paragraph"><em>Brand New Day </em>feels like director Destin Daniel Cretton and cowriters Chris McKenna and Erik Sommers striking a strong balance between Sony’s solo Spider-Man<em> </em>movies and Marvel’s larger crossover events. There are a handful of classic Spider-Man rogues in the mix, like John Bernthal’s Punisher and Michael Mando’s Scorpion, who get their fair share of bombastic action sequences. Mark Ruffalo’s Hulk is running around too, but <em>Brand New Day</em>’s story is really about Peter dealing with the emotional consequences of erasing himself from the world’s memory.</p>

<p class="wp-block-paragraph">As ridiculous as that all might sound (especially to non-comics fans), they’re details that Sony and Marvel’s previous <em>Spider-Man </em>collaborations laid the groundwork for. You could watch Watts’ trilogy and go into <em>Brand New Day </em>mostly understanding what’s at stake and how characters got to where they are emotionally. The MCU has struggled to maintain that kind of narrative cohesion during its sprawling Multiverse Saga, which began with <em>WandaVision </em>and will end with <em>Avengers: Secret Wars</em>. Marvel has been trying to keep far more plates spinning with its shared universe of films and series compared to Sony, which just <a href="https://www.ign.com/articles/sonys-spider-man-spinoff-universe-might-be-dead-as-company-confirms-it-has-no-movies-in-active-development">pumped the brakes on making Spider-Man spinoff movies</a>. But the <a href="https://kotaku.com/the-internet-reacts-to-the-first-avengers-doomsday-trailer-its-literally-just-things-happening-with-no-buildup-2000717646">mixed reactions to trailers</a> for the studio’s next big feature makes it seem like people might not exactly be excited about what’s coming next.</p>

<p class="wp-block-paragraph"><a href="https://www.theverge.com/entertainment/967887/avengers-doomsday-trailer-marvel-release-date"><em>Avengers: Doomsday</em></a><em> </em>will bring most of Marvel’s heroes together once again to fight a version of Doctor Doom portrayed by Robert Downey Jr. The movie will probably use the multiverse to explain why Doctor Doom looks exactly like Iron Man, and it will definitely bring <a href="https://www.theverge.com/news/636463/avengers-doomsday-cast-xmen-mcu">a handful of the live-action 20th Century Studios X-Men</a> to the MCU. Marvel is clearly using <em>Doomsday </em>and next year’s <em>Avengers: Secret Wars </em>to put a period on the Multiverse Saga and start fresh after years of the franchise being too unwieldy.&nbsp;</p>
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/08/Screenshot-2026-08-04-at-7.18.35-PM.png?quality=90&amp;strip=all&amp;crop=0,0,100,100" alt="A teenage girl in a hoodie and jacket holding her arms outstretched in a living room." title="A teenage girl in a hoodie and jacket holding her arms outstretched in a living room." data-has-syndication-rights="1" data-caption="" data-portal-copyright="Image: Sony / Marvel" />
<p class="wp-block-paragraph">The films and <a href="https://www.theverge.com/2024/7/30/24209499/marvel-robert-downey-jr-doomsday-russo-bros-salaries">Downey Jr.’s rehiring</a> are also Marvel’s way of moving on from the Kang-filled future Marvel gave up on after <a href="https://www.theverge.com/2023/12/18/24007030/disney-jonathan-majors-marvel-fired-kang-conquerer">jettisoning Jonathan Majors</a>. Kevin Feige has been open about new iterations of the X-Men being key to Marvel’s plans for the future. But if the studio wants audiences to really become invested in Charles Xavier and his students, it would do well to lean into some of <em>Brand New Day</em>’s strongest beats.</p>

<p class="wp-block-paragraph">Rather than introducing Sadie Sink’s Jean Grey as a charming telepath, <em>Brand New Day </em>presents the character as a teenager willing to destroy anyone who gets in her way as she searches for her sister. Both of the Greys are mutants with natural abilities that make them dangerous, but what pushes Jean to deadly violence is the way the government is hunting them down in hopes of weaponizing them. By framing Jean as one of its villains, <em>Brand New Day </em>both keeps its story relatively grounded and gives you a way of understanding how the MCU is touching on classic elements of X-Men<em> </em>comics lore. Jean might not want to hurt innocent people, but she does in a very public way, and it’s easy to imagine her actions becoming the basis for human-mutant tensions going forward.</p>

<p class="wp-block-paragraph"><em>Brand New Day</em>’s ability to tap into those ideas without feeling like a stealth X-Men<em> </em>movie is one of the more impressive things about it. And now that Spider-Man has given us a promising taste of the MCU’s new mutants, Marvel has a chance to keep audiences hooked if it doesn’t <a href="https://gizmodo.com/dark-phoenix-didnt-understand-who-the-x-men-are-1835484422">drop the ball like Fox</a>.</p>

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			<author>
				<name>Charles Pulliam-Moore</name>
			</author>
			
			<title type="html"><![CDATA[Is paying artists enough to convince them to embrace AI?]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/ai-artificial-intelligence/974018/pippa-seedance-artist-royalties" />
			<id>https://www.theverge.com/?p=974018</id>
			<updated>2026-07-31T17:16:29-04:00</updated>
			<published>2026-08-02T09:00:00-04:00</published>
			<category scheme="https://www.theverge.com" term="AI" /><category scheme="https://www.theverge.com" term="Report" />
							<summary type="html"><![CDATA[Illustrators have spent years sounding the alarm about generative artificial intelligence startups training their models on artists’ work without permission. They’ve pointed out how the practice is tantamount to theft, and in response, many gen AI boosters have argued that it’s necessary for the technology’s evolution. This has led to contentious legal battles, but it’s [&#8230;]]]></summary>
			
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<img alt="An AI-generated image of a woman in armor standing on al elevated platform surrounded by soldiers." data-caption="" data-portal-copyright="Image: Pippa" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/07/Screenshot-2026-07-31-at-4.11.25-PM.png?quality=90&#038;strip=all&#038;crop=2.6881256103516,0,97.311874389648,100" />
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<p class="has-drop-cap wp-block-paragraph">Illustrators have spent years sounding the alarm about generative artificial intelligence startups training their models on artists’ work without permission. They’ve pointed out how the practice is tantamount to theft, and in response, many <a href="https://arstechnica.com/tech-policy/2025/03/openai-urges-trump-either-settle-ai-copyright-debate-or-lose-ai-race-to-china/">gen AI boosters have argued</a> that it’s necessary for the technology’s evolution. This has led to <a href="https://www.theverge.com/ai-artificial-intelligence/971059/ai-artists-lawsuit-google-meta-anthropic">contentious legal battles</a>, but it’s also given rise to <a href="https://www.theverge.com/streaming/893538/ai-model-netflix-interpositive-ben-affleck">a new wave of AI startups</a> like Pippa that market their services as being more ethical than the competition.</p>

<p class="wp-block-paragraph">Like most companies selling access to text-to-video models, Pippa’s main product is short bursts of user-generated footage that can be cobbled together to tell visual stories. But what sets Pippa apart from other players in the gen AI video space is the way its business model is designed to pay artists directly. Every time a Pippa subscriber generates an image or a video clip whose style is derived from a human artist’s work, that artist is compensated by the platform.&nbsp;</p>

<p class="wp-block-paragraph">Pippa’s cofounders, Hogan Shrum and Sean Wright, think that their focus on working with artists is what will attract customers. They also believe that their company will prove that AI firms can generate content ethically. But Pippa faces an uphill battle as it seeks to convince artists. Even as it tries to create an ethical spin on AI video generation, the company is still getting off the ground with the same sloppy models that other text-to-video services offer.</p>
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/08/pippa.png?quality=90&amp;strip=all&amp;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="&lt;em&gt;A shot from a video created with Pippa.&lt;/em&gt; | Image: Pippa" data-portal-copyright="Image: Pippa" />
<p class="wp-block-paragraph">When I recently spoke with Shrum and Wright, they told me that they see Pippa as a way to move forward from “the bloody history that the AI industry has been built on.” The duo want to set an example for their peers and show the public how AI companies don’t necessarily have<em> </em>to steal to make their products work.</p>

<p class="wp-block-paragraph">“All of these models from the past 18 months have been trained on real people&#8217;s art without their permission — that&#8217;s how it was built,” Wright said. “I harken it back to when Napster was a thing and everybody was stealing music. But then, Apple came out with the 99-cent song, Napster got shut down, and we figured out a different way to get musical artists paid.”</p>

<p class="wp-block-paragraph">Pippa’s payments to artists aren’t very large on an individual basis — especially when you compare them to how much the service charges users for monthly subscriptions (which range from $14.99 to $99.99.) The company says that artists receive $0.005 per image and $0.003 per second of video. The more generations a user makes, the larger an artist’s payments become, and Pippa also gives them access to a cut of a 5 percent royalty pool that’s funded by the platform’s overall subscription revenue. In <a href="https://www.globenewswire.com/news-release/2026/06/17/3313249/0/en/pippa-launches-its-artist-portal-inviting-professionals-to-join-the-platform-and-be-compensated-for-their-time-and-talent.html">Pippa’s press materials</a>, the company likens its royalty payment structure to Spotify’s — a curious choice given <a href="https://www.theguardian.com/commentisfree/2023/nov/30/spotify-smaller-artists-wrapped-indie-musicians">how many artists</a> have <a href="https://variety.com/2026/tv/news/wonder-man-canceled-disney-season-2-renewal-1236824259/">spoken out</a> about <a href="https://www.pbs.org/newshour/show/musicians-push-back-on-dwindling-payments-from-streaming-services">being shafted by the music streamer</a>.</p>

<figure class="wp-block-pullquote has-text-align-left"><blockquote><p>Pippa’s tech still involves using art that was scraped from the internet</p></blockquote></figure>

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<p class="wp-block-paragraph">Pippa — which <a href="https://www.globenewswire.com/news-release/2026/05/27/3302237/0/en/pippa-launches-as-the-first-ai-platform-for-user-generated-high-quality-animation-videos.html?_gl=1*kzh8sb*_up*MQ..*_ga*MTQ0MTQwNDY0My4xNzg1NDQyMzA0*_ga_B6167QB2TF*czE3ODU0NDIzMDQkbzEkZzAkdDE3ODU0NDIzMDQkajYwJGwwJGgxOTYxOTc3OTI2*_ga_ERWPGTJ5X8*czE3ODU0NDIzMDQkbzEkZzAkdDE3ODU0NDIzMDQkajYwJGwwJGgw">launched in May</a> — currently has around 800 paying subscribers, and while the company has only signed licensing / model training agreements with four human artists, Shrum said they are in talks to bring four more into the fold. Artists interested in working with Pippa must first go through a multi-step vetting process to verify that the illustrations they submit are actually theirs. Once an illustrator is approved, models trained on their art become available to Pippa’s subscribers. Additionally, the service provides artists a profile page, which can be used to direct people to their work outside of the platform. But Wright noted that Pippa also gives its partner artists the option to submit their work under pseudonyms if they are concerned about being seen as “crossing the picket line.”</p>

<p class="wp-block-paragraph">“We&#8217;ve had so many conversations with artists where they&#8217;re like, ‘I love this, but I don&#8217;t want to get ostracized by my community,’” Wright explained. “We&#8217;re very early in this space, so there’s some apprehension to participate in it. But we think that can change as people see the economics of how we&#8217;re paying artists and that our intent is good.”&nbsp;</p>

<p class="wp-block-paragraph">Though Pippa hopes to fully switch to models that are trained on datasets provided by its in-house artists, that technology is still built with open models that the company says “have initial training on the broader set of content out there.” Put more bluntly, Pippa’s tech still involves some degree of using art that was scraped from the internet without creators’ express consent. The company’s intentions may be good, but it doesn’t exactly have a way to completely solve for the creative theft that’s inherent to gen AI.</p>
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/07/Screenshot-2026-07-31-at-4.19.55-PM.png?quality=90&amp;strip=all&amp;crop=0,0,100,100" alt="An AI-generated image of a girl looking and pointing at a glass of lemonade on a countertop." title="An AI-generated image of a girl looking and pointing at a glass of lemonade on a countertop." data-has-syndication-rights="1" data-caption="&lt;em&gt;A shot from a video created with Pippa.&lt;/em&gt; | Image: Pippa" data-portal-copyright="Image: Pippa" />
<p class="wp-block-paragraph">That issue isn’t unique to Pippa; it’s something that must be considered with every <a href="https://www.theverge.com/streaming/893538/ai-model-netflix-interpositive-ben-affleck">“ethical” AI startup</a> whose bespoke models are trained on information that wasn’t created internally. This is why some companies — <a href="https://www.theverge.com/streaming/893538/ai-model-netflix-interpositive-ben-affleck">like Ben Affleck’s InterPositive</a> — have made a point of emphasizing the fact that they develop wholly original, proprietary datasets of their own. But that requires a lot of upfront capital most startups don&#8217;t have access to, and the end result is usually very specialized AI tools that aren’t exactly designed for general consumers.</p>

<p class="wp-block-paragraph">Scrolling through Pippa’s online portal where you can watch other people’s gen AI animations or prompt up your own, I didn’t see all that much that looked very different from what you would find from other text-to-video services. Right now, the site is mostly filled with kid-oriented content that’s doing a poor job of imitating Pixar’s polished aesthetics, and nothing really looks like it was inspired by an independent artist’s hand.&nbsp;</p>

<p class="wp-block-paragraph">This makes some sense given that — while Pippa <em>intends </em>to incorporate more original art styles — it still uses many of the same cloud-based models that other platforms sell access to. In the near future, Pippa plans to incorporate <a href="https://seed.bytedance.com/en/blog/one-take-creation-flexible-referencing-introducing-seedance-2-5">ByteDance’s Seedance 2.5 model</a> into its service, which may attract some subscribers because of the model’s ability to generate up to 30 seconds of video footage that can be fine-tuned without starting over from scratch. But in order for Pippa to really stand out from competitors that also offer Seedance 2.5, it will need to sign more in-house artists, which will depend on how well the company is able to pitch itself to potential partners.</p>

<p class="wp-block-paragraph">Shrum and Wright believe that they will find more artists to work with, and that using Pippa will convince them to sell their communities on the idea of joining as well. In order for that to happen, though, public opinion about <a href="https://thehill.com/policy/technology/5955918-americans-ai-sentiment-poll/">whether they really want to use gen AI</a> would need to shift back in the technology’s favor.</p>
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